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Bank high-end customer service is the bank for a range of financial services to high net worth individual clients (HNWI, High Net Worth Individual), financial products, financial services, financial operations and financial technology in close connection with a personalized, wisdom The range of services of the type, is a culture and business to reflect the commercial bank's core competitiveness. Abroad, the bank's high-end customer service historic banks an important source of profit, and has formed a sound and efficient management system; in the country, although the business is still in its infancy, but a vast reservoir of potential high-end customers has become the focal point of foreign banks, competition has become increasingly intense. Study the the advanced foreign bank high-end customer service based on the status of domestic banks to high-end customer service, the use of knowledge of economics, through a comparative study, data analysis, SWOT analysis and case studies and other methods, a theoretical Empirical Analysis . First, the article describes the concept of the origin and development of the Bank of the high-end customer service, and to analyze the meaning and value of high-end customer service in the banking business; then, the article describes the bank high-end customer service system in the case of developed countries, introduced banks in developed countries high-end customer service representative mode, and then from the customer, product, marketing, service mode, service profitability and evaluation mechanism, organizational structure and background support system, outlines the status of the high-end customer service in banks in developed countries; Then, the article on high-end customers of our bank market analysis, personal high-end customers in China market by a large number of detailed and accurate data analysis, and then describes the development and status of the high-end customer service in the domestic banking sector, and domestic and foreign banks The high-end customer service compared and service evaluation. On this basis, the paper selects the Industrial and Commercial Bank of China as an object specific case analysis. First through data analysis of quantitative and qualitative characteristics of analysis to clarify the status of the line of high-end customer service, and then using the SWOT tool, this line of high-end customer service, competitive analysis of the macro and micro. Finally, the first text analysis based on the combination of practical work experience, the paper attempts to put forward the Industrial and Commercial Bank of China Shanghai Branch Development Strategies of the high-end customer service, mainly from the breakdown products, channels and services, as well as build a rational and efficient high-end The customer service system, put forward their point of view.
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