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The Tacheng known Junggar portal, \The Kurus station grassland Asia to Europe channel, the mountain Baerluke military history battleground. The area also has more than 560 kilometers of border line, Timbuktu Port to see opposite country Shaolou, soldiers, you can see on Ta Site area watchtower Kazakhstan Allah Lake, these will be very attractive to visitors, the development of border tourism a lot of potential. The Tacheng vast territory, abundant resources, suitable for agriculture herd, suitable for forest workers, autonomous regions important agricultural production base and the mining industry, the emerging light industrial areas. The Tacheng tourism area in peak seasons difference is very obvious, more than 70% of the tourists concentrated in the 7 to 10 months, the peak period occurred mainly in the \very large; from the center of the tourist area tourist market is far inadequate investment, tourism, tourism product development lag and quality of tourism services is not high, and the destruction of man-made and natural heritage resources. The Tacheng tourist area also facing fierce external competition, facing strong competitors. In response to these problems, this paper on the basis of the tourist market research, the system summed up the Tacheng source description and analysis of the market situation, and borrowed the theory of tourism geography, tourism economics, psychology, behavior and other disciplines, the travel behavior of the tourist area of ??mathematical statistics method described on this basis, summarizes the the Tacheng tourist market segmentation, the travel market positioning and market forecasts. This article includes six parts: The first part of the introduction, this paper presents the topics of the background, theory of literature review, meaning, purpose, research methods and technology roadmap, and a detailed introduction. Second part of the the Tacheng tourist market situation analysis: an important part of the thesis, including the the Tacheng tourism status and the status quo of the tourist market analysis. The third part, Tacheng tourism industry based on the SWOT analysis and the strategic choice of the tourist market. The fourth part, the the Tacheng tourist market positioning and prediction analysis and design of tourism products. The fifth part, the Tacheng tourist market development countermeasures and suggestions. Part VI, the paper summarizes.
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