Dissertation > Excellent graduate degree dissertation topics show

The Study on Development of Cultural Tourism Market of Kuqa Xinjiang

Author: WangZuoJing
Tutor: ManSuEr·ShaBiTi
School: Xinjiang Normal University
Course: Human geography
Keywords: Kuqa County Cultural Tourism Cultural tourism market Market Development
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 270
Quote: 4
Read: Download Dissertation

Abstract


\Culture is the soul of tourism. Mining the local characteristics, to carry out various types of cultural tourism has become an increasingly important issue. Kuqa County has rich tourism resources, in recent years, the Kuqa county government attaches great importance to developing tourism, and actively guide the direction of tourism development in a series of policies and measures under the guidance of Kuqa County, the rapid development of tourism, especially there had been some improvement and development of cultural tourism, but with its own location advantage, brand advantage and resource advantages, the development is still quite slow, did not able to achieve the economic, cultural and social benefits. I believe that Kuqa County tourism to achieve sustainable development must vigorously develop cultural tourism, cultural tourism as its core tourism products. In addition, Kuqa County tourism lack of appropriate theoretical research and guidance in theoretical research is almost a blank. Therefore, whether it is from Kuqa County Tourism Development from the theoretical significance of the study, the study of the text will be is still in the early development of Kuqa County tourism industry has a certain practical significance. Papers in the field survey visits, the issuance of questionnaires and the collection and collation of statistical results based on qualitative and quantitative analysis method of combining a study. (1) According to the questionnaire, and each year Yearbook statistics, analysis of current situation of the Kuqa County Cultural tourism market demand, and the tourists buying behavior analysis from the gender, age, occupation and other aspects. (2) site visits, investigation and in accordance with the existing theoretical results, the system of Kuqa County tourism resources are classified, categorized as follows: 7 main categories, 18 sub-categories, 30 types, a total of tourism resources monomer 59 ; through the issuance expert questionnaire, the use of quantitative analysis method - Analytic Hierarchy Process to evaluate the supply of cultural tourism in Kuqa County, the results of the evaluation are as follows: tourism resources which represent the biggest 0.63699 0.25828 regional conditions, location-specific and the weight of the smallest was 0.10473. (3) Consolidated the Kuqa County Cultural tourism market demand and supply situation, SWOT analysis of the cultural tourism market in Kuqa County, and on this basis, market segmentation and positioning, Kuqa County Cultural tourism market is broken down into domestic passenger source markets and international source markets, for different markets and different target market. Finally, the following Kuqa cultural tourism market development marketing strategy: (1) improve the quality and visibility of cultural tourism products; (2) the combination of cultural tourism products; (3) the development of thematic tourism projects; (4) to promote cultural Kuqa travel as the theme of tourism image; (5) various forms of tourism advertising.

Related Dissertations

  1. The Analysis of Travel Behavior Features of Retired University Faculty,G647
  2. Study on the Wan Nan Market Development Strategy of R Company,F426.6
  3. Gansu Power Company Strategies for Delivery of Power Resources,F426.61
  4. Buddhism Cultural Tourism Resources Development,F592
  5. "Impression of Sanjie Liu" and the Transitions of Community Economyand Culture,F592.7
  6. Auto finance company Market Development Strategy,F832.39
  7. Research on the Government’s Behaviors in the Construction of the Tourist Circle of Ecological Culture in the Western Hubei,F592.7
  8. Research on the Construction of HaiNan Cultural Tourism Industry,F592.7
  9. The Study on the Conservation and Development of Historical and Cultural Tourism Resources in Hunan, Shaoyang,F592.7
  10. The Comparative Study on Market Development between Xinjiang Taekwondo and Wushu,G852;G80-05
  11. Research on the Professional Market Development Planning of Jieyang City,F723
  12. Research on the Pig Futures Market Development Measures in Hunan Province,F724.5
  13. The impact of exchange rate fluctuations of the people to forward exchange settlement and sales of China 's commercial banks,F832.6
  14. The Development Strategic Research of China Mobile Group Guangdong Co., Ltd Dongguan Branch,F626
  15. Study on Classification and Evalustion of Historical and Cultural Tourism Resources,F592.7
  16. Development Research of Cultural Tourism of Hebei Province,F592.7
  17. Gofront brake company marketing Problems and Countermeasures,F426.4
  18. A Study on the Development of the Mt. Lao Cultural Tourism Resources,F592.7
  19. Analysis of Influencing Factors on Developing the Low-carbon Building Material Market,F205
  20. The Study for the Beijing Olympic Games Spnsor’s Brand Protection and It’s Benefit to Chinese Sports Industry,G80-05
  21. Universities Research training business marketing,G724

CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
© 2012 www.DissertationTopic.Net  Mobile