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Study on the FSE Tourism Product Development of Qinhuangdao

Author: WeiWenJuan
Tutor: WangMingXia
School: Yanshan University
Course: Tourism Management
Keywords: Qinhuangdao Event Tourism Event Tourism Product Event Tourism Product Development Countermeasure
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 454
Quote: 0
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Abstract


With the continuous development of tourism economy , in many places the festival tourism activities as a special tourism products to develop, despite the emergence of tourism festival night, but showing a good momentum of development , its stimulating regional economic growth , shaping the image of the city plays an important role . But now a large number of festivals tourism can successfully held , with the prospect of festival tourism activities are not many tourist activities there are many festivals such as the festival theme selection lacks features , cultural connotation shallow enough publicity , etc. problem , these problems are many reasons . Qinhuangdao festival tourism development later , still on the theory of Event Tourism Qinhuangdao little research . This paper first defined the research background and significance, then the specific detailed introduction about the festival tourism , festival tourism products and festival tourism product development of the basic concepts and theories . In the survey , based on questionnaires and interviews , extensive data collection , summarized Qinhuangdao festival tourism product development situation , summed up the festival tourism Qinhuangdao many problems exist . In the analysis of the country, Hebei and surrounding cities festival tourism market , based on the Qinhuangdao festival tourism market were analyzed. Then Qinhuangdao AHP festival tourism product development conditions for the quantitative evaluation , and the evaluation results are analyzed . Finally festival tourism Qinhuangdao problems raised Qinhuangdao festival tourism product development countermeasures.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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