Dissertation > Excellent graduate degree dissertation topics show

The Research on Optimization and Management of Marketing Channels Commission of China Unicom ChangSha Branch Using Compound Commission Model

Author: HuShengLi
Tutor: LiJianQiang
School: Hunan University
Course: Business Administration
Keywords: Marketing channels Mobile communication operators Composite commission The channel lifecycle value management
CLC: F626
Type: Master's thesis
Year: 2008
Downloads: 51
Quote: 1
Read: Download Dissertation

Abstract


Marketing channels marketing mix to fully play its efficacy carrier . Channels commission is the most important link between mobile communications operators and marketing channels and economic levers . Channels commission has become one of the most important means to capture the market of mobile communication operators . Composite commission model is linked to a channel sales and user value the channel the commissions mode , it highlights the marketing channel sales and service dual function , can adapt to the incremental marketing distribution channels dominated the market environment and the stock marketing needs to become the inevitable choice of the operators to adapt to the fierce competition in the market . This article on the basis of long-term business practice and a lot of market research , fully ascertain the commission model of the Changsha mobile and Changsha Unicom channel , characteristics and response at all levels of the market , and for a SWOT analysis ; system to Changsha Unicom the commission optimize management strategies and the mobile communications industry composite commission model design ideas, pointed out the complex commission model design should follow the five principles , you can control , easy , continuity , guide and flexibility , clear composite commission a factor of fixed commissions , service commission and incentive commission ; design Changsha the Unicom channel for commission program , based composite commission mode , successfully used to compare the simulation method feasibility of composite commission program simulation calculations , and decisively carry out market practice , to obtain a better effect on the market . Finally , according to the deepening of market segmentation and distribution channels \and the creation of a \

Related Dissertations

  1. Dongguan mobile data services marketing channels research,F626
  2. ZS mobile marketing channel strategy Planning and Strategy,F626
  3. New competitive landscape Hubei Mobile Marketing Channel Development,F626
  4. Yancheng telecommunications company marketing channels to expand research projects,F626
  5. China's agricultural marketing channels Construction Problems,F323.7
  6. The Research of the Influence Factors on Mraketing Channel Integration,F224
  7. Hunan Chinese Painting Museum marketing strategy optimization studies,J124
  8. China Unicom HN Province Branch Marketing Channel Performance Evaluation and Promotion,F626
  9. Wuliangye company's marketing channels research,F426.82
  10. Research of Marketing Channel Design for JW Company,F426.8
  11. The Study of the Design of Marketing Channel for New Northwest Shuanghe Pharmaceutical Company,F426.72
  12. A Study on Marketing Channels of Sinofert Co. Hubei Branch,F426.72
  13. The Study on the Marketing Channel Optimization of Heze Unicom in the Background of All Business Operations,F626.1
  14. Heinz joint Ltd. optimization study of infant food marketing strategy,F426.82
  15. The Design and Management of GL Beer Company Marketing Channel,F426.82
  16. Research on the Optimal Design of Marketing Channels in H Chinese Medcine Company,F426.72
  17. Xianyang step Pharmaceutical Co., Ltd. marketing channel strategy optimization studies,F426.72
  18. Study on the Impact of Incentives on the Performance of Marketing Channel Members in Automotive Industry,F426.471
  19. The GJ Airlines marketing channels,F562
  20. AB telecom marketing channels research,F626
  21. SCJS bank marketing channel construction strategy,F832.2

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile