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Government in the Role of Green Marketing Research

Author: YangJiaNing
Tutor: LiHang
School: Yanshan University
Course: Administration
Keywords: Green Marketing Government Externality Game Theory
CLC: F274
Type: Master's thesis
Year: 2009
Downloads: 338
Quote: 0
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Abstract


Green marketing refers to the main players in the market as the goal to promote sustainable development , to achieve economic benefits , consumer demand , and environmental benefits of unified through creating and exchanging products and value , so that other market players to meet the needs of the management process . Several feasible suggestions for the role played by the Government in the green marketing purposes , for home and abroad Green Marketing Research analysis , analysis of the importance of the role played by the government in the entire process of green marketing Finally, our current green marketing issues and obstacles faced by several feasible suggestions . Our current green marketing issues and obstacles faced by first parsing positive externalities , including the current green marketing market failures , the government external pressure not strong inner motivation of enterprises and other issues , and did not form a full social green consumer demand , most of the production lag is not established the concept of green marketing , and the government did not develop a sufficient number of measures to support the development of green marketing problems and obstacles . Followed by green marketing externalities , external economies including green marketing and green marketing external non-economic , as well as the analysis of external performance and characteristics of green marketing , green marketing has external some enterprises in the \So in order to make a better implementation of green marketing real need for government role . Again using game analysis of qualitative and quantitative analysis of the government at the center in the entire green marketing , respectively, between the government and consumers , the government and enterprises and between enterprises in the presence or absence of government intervention in the case of Game relationship modeling , and visually see the important role of green marketing . Finally, by the above analysis of the important role of the government in the whole green marketing , and the problems and obstacles faced by the previously mentioned our green marketing , make a few suggestions on how the Government should play a role .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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