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The Studies on the Marketing Strategy of the J Financial Products of Securities Company

Author: MaZuoTian
Tutor: LiuJinQuan
School: Jilin University
Course: Business Administration
Keywords: Securities companies Financial products Marketing Tactics
CLC: F832.2
Type: Master's thesis
Year: 2009
Downloads: 402
Quote: 0
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Abstract


In this paper, D Securities Company in the current development of the securities market conditions , to carry out the practical problems faced by the J financial products marketing activities , and the actual problems revealed and discussed , such as financial products market , such as lack of supervision and management of senior management , the traditional concept of financial restrictions of financial products to broaden the market , the design of financial products can not meet the needs of the market , the lack of high - quality financial management team operation of a serious impediment to the healthy and rapid development of financial products market , and in - depth analysis of the cause of these problems main reason for the lack of capacity of domestic financial products , market risk low level of control , research and development of financial products can not meet the customer demand differentiated verify many aspects of the causes of the problem , and draw in today's socio - economic situation the necessary conditions under the financial products market , the financial products market can flourish , health, efficient and orderly growth , to to summarize essential to take the necessary measures , improve the important conclusions of the marketing strategy of financial products , such as market development, brand marketing , risk control personnel training , investor education and other aspects of policy reform , improve and promote marketing activities . The perfect D Securities Company 's day-to-day marketing activities , improvement of the marketing strategy of the J - financial products , improve market competitiveness J financial products , and the maintenance of quality customers long-term relationship has an important value , and marketing activities of similar financial products certain referential significance .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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