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Research on the Game Model and Simulation of Bankcard Networks’ Competition

Author: HanZuo
Tutor: HuXiangPei
School: Dalian University of Technology
Course: E-commerce and logistics management
Keywords: Bank card network competition Network externalities Hotelling Model Vensim System Simulation
CLC: F832.2
Type: Master's thesis
Year: 2009
Downloads: 290
Quote: 0
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Abstract


As a micro-payment bank card financial instruments has been more and more consumer acceptance and love. Bank card industry also will rapidly develop and mature, to become financial payment each country and region and an important part of supervision. International market, the bank card network oligopoly has been formed, intensified competition between the networks, research in the field has become one of the issues most valuable. Text for product differentiation based utility consumer choice questions, constructed asymmetric duopoly bank card network competition model. Analysis of asymmetric network externalities and compatibility influence on market equilibrium. And with the simulation tool, refinement, while influencing factors, in-depth analysis of the role of the relationship between influencing factors, competitive product differentiation in order to reveal the laws and trends. The main work is as follows: (a) from the bank card network economic characteristics, analyzes the characteristics of the bank card network for competitive differentiation influence. Combined with industry oligopoly market competition situation, the research questions raised and selected game strategy framework. (2) Based on the analysis of the competition to establish the competitive model of product differentiation. Utility function via external network externalities and compatibility from product differentiation big concept spun off separately consider their influence. Using Bertrand-Stacelberg game strategy to solve the market equilibrium, the static comparative analysis of asymmetric externalities intensity influence on market equilibrium. (3) on the basis of the static analysis, dynamic simulation of network competition consumer choice process. Refine the classification of network externalities, respectively, consider direct and indirect network externalities network externalities generation mechanism and mode of action, dynamic association externalities and compatible strategies intrinsic relationship and relationships and how these factors influence on competition, revealing trends and changes in the development of competition law. By bank card network and the reality experienced in the development of comparative analysis to verify the validity of the simulation model. (4) With the simulation model parameters adjusted to simulate different competitive strategies and analyze the policy effects. Especially for competitive parties adopt different strategies to establish competitive advantage or to respond to competitors' simulations more realistic description of the parties can compete, competition for the network to provide a theoretical basis for decision-making. The text of the asymmetric duopoly bank card network problems competitive differentiation studies, conform to industry research platform for multi-network competition in the actual demand, provide a reference for similar studies. Taking into account the network externalities and compatibility influence, and relationship to each other, in order to follow a more accurate basis for qualitative research study. Application of system dynamics simulation tools can be a good solution to the complex problem of network competition for the subsequent study of its kind to provide a good idea.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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