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The Study on Promotion of Mayor Electronic Mailbox Service Quality in the View of e-SQ Gaps

Author: WangZhe
Tutor: ZuoFengQi
School: Hebei University of Economics
Course: Administration
Keywords: Representative government e-mail e service quality e service quality gap Public relations management
CLC: F49
Type: Master's thesis
Year: 2011
Downloads: 14
Quote: 0
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Abstract


More and more frequently used in the context of the rapid development of the Internet , e-mail . Government website , it is a means of communication , but also the most difficult public with intergovernmental limited by distance and time government open network services of the few two-way communication services . E-mail by the government , the public can express and reflect the policy proposals on local government , legal and institutional questioned and dissatisfaction events , the government through the e-mail can be timely detection of problems, and rapid response to public and effective solution to the problem , in line with public demand information . At the same time , due to the impact of the public relations management , government e-mail and its service quality more and more public attention . This article by e-SQ model , to \there are three gaps are \The results show that the factors affecting the information gap that personal data is prone to leakage and reflect consultation events in terms of ability to effectively fulfill ; factors affect practice gap is that managers Reply the language whether cordial aspects reply is clear aspects , the government provides data is authentic , and the link speed and web aesthetic aspects and the role of government mailbox government mailboxes ability to link to various government institutions ; factors that affect the design gap . Finally, these factors affect the gap , to get to narrow the gap among managers , system managers and the public , and to improve the service quality of the mailbox revelation, including the integration of relevant departments , improve work efficiency ; increase designers design and user communication ; organizers , authorities and contractors phone or other contact methods ; managers to improve the response language level ; designers perfect platform for the design and management .

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CLC: > Economic > Information Industry economy ( Zonglun,)
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