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Beijing area in recent years , classical music performances market cultivation methods

Author: ZhangZuoDi
Tutor: ZhangZuoLi
School: Tianjin Conservatory of Music
Course: Musicology
Keywords: Elegant music Market cultivation Marketing Comprehensive development
CLC: J609.2
Type: Master's thesis
Year: 2010
Downloads: 239
Quote: 3
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Abstract


Classical music performances to cultivate the market is a good basis for the development of the classical music market, is targeted to foster consumer needs of the audience for classical music performances, cultivate audiences appreciate the performances habits, improve performance attendance rate, the performance potential audience into reality audience . Performances Production and promotion by the performances content, services, publicity aspect of our work continues to strengthen and innovation, so that the performances gradually integrated to maximize the value of power. Beijing to open contracting Concert Hall since 1993, and the elegant music performances in Beijing took the lead in the country embarked on the road of specialization, market-oriented. After more than a decade the development of market-oriented operation, the Beijing market cultivation methods accumulated rich elegant music performances. \At the same time, the market appears unrealistically high performance cost, to show the lack of production capacity, awareness shallow cultivate the market is becoming increasingly prominent. The study classical music performances market cultivation method is elegant music to survive in the country, development, and the need for innovative, elegant music performances market boosters into a virtuous cycle. One of the earliest as China's classical music performances market cultivation, but also modern the elegant music performances market the most prosperous city, a higher degree of market the market cultivation methods. Experience with the lack of study classical music performances market cultivation methods, not only a certain role in promoting the development of classical music performances on the Beijing area, has a certain reference significance for other cities across the country. This article first in China to have awareness, targeted to Beijing elegant music performances market nurture as object of study, internship Beijing elegant music performances and cultural company, theater group, government cultural departments visited the survey, to obtain a more real, complete the first-hand information. Use of comparative analysis, lessons learned and other methods in the first chapter, and analysis the Beijing area classical music performances market in recent years, nurturing the status quo, to summarize the most prominent of the three major issues in the the Beijing performance market development work, and the most successful market cultivation three performances of the brand; Chapter II performance planning, publicity, marketing, and other multi-angle classical music performances in recent years, market cultivation methods, a more comprehensive summary and the summary of the importance of the value of the comprehensive development of performance; Chapter from the government and elegant music promotion, production units both the perspective of some expand market cultivation, in order to improve the Beijing region elegant music performances, especially in the marketing part of the third quarter, the first time marketing in 1P theoretical guidance to perform marketing for the comprehensive development and performance The market value of providing a reliable theoretical basis. This paper that is taken into account in the process of writing the macro layout of the cultural department of the government, and take care of the practical difficulties of elegant music promotion units, with a strong theoretical and practical value.

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CLC: > Art > Music > Music Theory > Music History > China
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