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The Research on the Problem of the Development of Automobile Service Industry in Yancheng City

Author: ZuoChong
Tutor: DuYuLan
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: Vehicle service Value chain Yancheng Strategic Analysis
CLC: F426.471
Type: Master's thesis
Year: 2010
Downloads: 220
Quote: 0
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Abstract


Intense competition in the automobile industry , the profitability of the automotive industry to accelerate the transfer to the automotive service industry . Automotive service industry involving the various segments of the value chain of the automotive industry , rational planning of the development of the automotive service industry , and help to promote automobile from single production capabilities to enhance the comprehensive development of the whole industry , the automotive industry and the information industry will help speed up the financial sector , as well as modern logistics industry , culture and other interaction between integration and infiltration in the services sector , to enhance the overall competitiveness of the regional economy and radiation will also play a catalytic role . The rapid development of the automotive service industry is the trend of the times , based on the point of view of the industry value chain , on the basis of the related theoretical overview of the automotive services industry , the automotive industry value chain subdivide proposed definition of the automotive service industry , summed up the automotive service industry the characteristics , role and function , to conduct a comprehensive analysis of trends and the automotive service industry , summed up the four major trends of the automotive service industry . Papers on the basis of the above study , with the SWOT analysis , there are both advantages and opportunities come Yancheng in the development of the automotive service industry , while there are also disadvantages and challenges , and further proposed the Yancheng automotive service industry to be relying Yancheng automobile manufacturing , extending to both ends of the R \u0026 D and after-sales service industry , both the development of the secondary and tertiary industries ; support and encourage automobile and Qibaoshebei of manufacturing enterprises advantage , actively to extend the service areas , realized from selling products to promote the transition to selling services ; automotive production and service industries , the development of the automotive service industry gathering , to build high- value-added , high radiation , the wide employment system of the automotive service industry ; vigorously improve the ability and level of car culture , tourism and other services , and to promote the integration of the automotive industry and the public ; accelerate the the perfect car trade-related service management system , and the automotive industry supporting the formation of the automotive industry chain , accelerate the establishment of the the Yancheng automobile industry personnel support system , build new advantages of Yancheng automotive industry .

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