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Third-party Logistics Enterprise’s Core Competitiveness Study--Customer Value Perspective

Author: ZhuShaoHua
Tutor: WangZuo
School: Dalian Jiaotong University
Course: Business management
Keywords: Third-party logistics Core competitiveness of enterprises Customer Value Fuzzy Comprehensive Evaluation
CLC: F253
Type: Master's thesis
Year: 2010
Downloads: 754
Quote: 1
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Abstract


Since the late 1990s , the third-party logistics problem has been one of the hot topics in the field of China's economic sector of the business community and the theory of a wide range of research and practice them . However, third-party logistics industry , enterprise core competitiveness of far insufficient . In this paper, the development of third-party logistics enterprises in China , the status quo , the factors affecting the development , the interaction between the various factors relations to build and evaluation of third-party logistics enterprise's core competitiveness as the goal, theories of core competitiveness and customer value theory the basic theory , starting from the point of view of the customer value , objective and systematic study of third-party logistics enterprise's core competitiveness constitute a system, evaluation methods , and propose ways to cultivate third-party logistics enterprises competitiveness . Customer service quality gap model and customer demand hierarchical model , the paper combed the relationship between customer value and third-party logistics enterprise's core competitiveness , as well as how to integrate both , then clear identification based on customer value , build and evaluate the enterprise the basic idea of the core competitiveness . Build an integral system of third-party logistics enterprise's core competitiveness based on customer value , and to determine the use of fuzzy comprehensive evaluation method based on analytic hierarchy process evaluation method as the core competitiveness of this article . Finally , based on surveys and interviews of the reality of third-party logistics enterprises the core competitiveness instance analysis , to verify the feasibility of the evaluation model . Construction and evaluation from the perspective of the customer value of third-party logistics enterprise's core competitiveness , in line with the objective laws of economic development , to re-examine the work of the internal organizational structure , and management for third-party logistics companies to provide a new perspective and paradigm build , as well as third-party logistics enterprise's core competitiveness study provides a new way of thinking .

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