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2009, the government network spokesman in Guizhou, Guangdong, Yunnan, Jiangsu and other domestic provinces and cities have set up, the Chinese government news release can be described in the network is an important field of exploration. As networks and government news release system combines the birth of a new thing, the government network spokesman particularity that: Although the conceptual, institutional, practical level there is no clear method of clearly defined, but the \already one step ahead, becoming the country, \Therefore, this research path that, at the conclusion established throughout the network spokesman on the basis of experience, trying to describe the current widespread use of \in the end talking about, thus questioning the \spokesman \This paper attempts to journalism perspective of network spokesman for role, the spokesman pointed out that the launch of the network is actually a positive response to the government of a new network of public opinion media strategy, \the \Type the merits of operating platforms, and suggest improvements. On this basis, to explore including platform integration, including network spokesman operation, security mechanism construction mode, the government network news release more perfect. practical operational level, the paper through Nanjing, Suining two network spokesman Reply netizens case analysis, from the perspective of rhetorical analysis to explore the network of public opinion formation and replies spokesman for movement, and thus at the micro level of literacy of the network spokesman suggested: Network statement people not only have the traditional press spokesman literacy, need for network context, cultivate personal network of media literacy, to deal with unexpected problems rapid response capability to determine the network public opinion analysis capabilities, along with psychological qualities of openness and tolerance and team spirit of cooperation. Finally, while affirming the country, \a system whose maturity is also questionable, you should take it seriously.
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