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Shaanxi Provincial Tourism School , brand building research

Author: DuJianHua
Tutor: HaoXinHua
School: Northwestern University
Course: Tourism Management
Keywords: Vocational school Brand building
CLC: G719.2
Type: Master's thesis
Year: 2010
Downloads: 146
Quote: 1
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Abstract


In recent years, with the rapid development of China's economic and vocational education , on the one hand, the increase in the number of tourism vocational schools , leading to the Shaanxi Provincial Tourism tourism schools face a series of challenges . Shortage of students , students deterioration of the quality , management costs increase , a narrow school grounds , hardware and old schoolhouse restrict schools to further the development of important issues ; the other hand, tourism enterprises put forward higher requirements for the demand of tourism personnel , travel the choice of tourism professionals and picky , leading to the school's educational philosophy of the Shaanxi Provincial Tourism urgent mode of personnel training , curriculum system , teaching content and tools , practical teaching . Shaanxi Provincial Tourism School in the external environment and internal status quo in the face of the travel needs of enterprises and the spirit of the countries on the development of vocational education , the paper argues that , to solve the problem of bottlenecks in the development of the Shaanxi Provincial Tourism School , only through brand building . Therefore , this article will be brand building enterprise management science theory as the theoretical support brand -building Shaanxi Provincial Tourism School . The paper first discusses the significance of the Shaanxi Provincial Tourism School , the necessity of brand building and brand building ; Second, the theory used are reviewed , including vocational education connotation , characteristics and mode of vocational education and features ; brand theory and school brand positioning , constitute the elements and the essence of the brand building ; SWOT analysis method . The third part , on the basis of in-depth research of the Shaanxi Provincial Tourism School , the application of the SWOT analysis method analysis of the current strengths of the school , weaknesses, opportunities , threats , analyzed the problem of the Shaanxi Provincial Tourism Schools in brand building ; fourth part of brand positioning of the Shaanxi Provincial Tourism School Development , discusses brand building support elements ; fifth part of a seven -building programs and the concrete realization of the Shaanxi Provincial Tourism School of brand building measures . The direction of research results on brand building for the development and construction of the Shaanxi Provincial Tourism School , ideas and measures , orientation, professional specialty training model and reality has an important value : for culture tourism enterprises professionals has far-reaching significance .

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CLC: > Culture, science,education, sports > Education > Vocational and technical education > Vocational and technical education profiles of the world > China
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