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On the Question of Identity in Consumer Society

Author: MaFeng
Tutor: ZhangDun
School: Jilin University
Course: The philosophy of Marxism
Keywords: Identity Consumer society Consumer recognition Culture Modernity
CLC: C913.3
Type: Master's thesis
Year: 2010
Downloads: 238
Quote: 2
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Abstract


The essence of self-identity is mutual recognition between people . In the modern consumer society , more and more people are no longer dependent on the labor construct identity , mainly through the consumption of self-identity . This change karma in the culture of modernity , and it created a crisis of identity , at the same time provide the conditions for the formation of consumer recognition mode . People 's consumer goods are no longer the use value of consumer goods , consumer goods behind symbolic value . Culture of consumer identity plays a key role in symbolic goods , thanks to capital under the manipulation of modern culture industry and mass media systems . Consumer culture by popular culture and the changes to come , as several factors play a role in the construction of identity at the same time , both as a the identity construction field and space , but also serves as a recognition of the object and the media . Consumer culture without a sense of depth and the uncertainty of the decision arbitrary and rheology of consumer identity , consumer identity that can be achieved only partial limited recognition , and services in the consolidation of the existing ruling power and reduced to ideology . Solve this problem, you must to advocate moral reason reversion and seek the true liberation of mankind .

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CLC: > Social Sciences > Sociology > Social life and social issues > Life and consumption
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