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On the value of media products and

Author: GaoXueLiang
Tutor: HeAiPing
School: Northwestern University
Course: Political Economics
Keywords: Media products Value formation Value realization Double support model
CLC: G206-F
Type: Master's thesis
Year: 2010
Downloads: 99
Quote: 0
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Abstract


Media products as a product , and is closely related to people's lives . With the development and progress of science and technology , media economic share in the national economy growing , showing a variety of function and form of media products . However , the media production process and different from the traditional production of material : tangible and intangible nature of media products, media products also makes different tangible commodities as the value of a commodity . Research media products , so the value of its realization , not only can the media value formation theory to solve the problem , but in reality its value ideas and methods for media products . Draw on existing domestic research articles on the basis of qualitative and quantitative analysis of using literature study, the combination of the descriptive study law , mathematics, law , simulation and empirical analysis , discusses the value of media products to form general principles of media products to maximize profits , and the unique double support model based on media products and value . In terms of the value of the formation of the products from the media , in the traditional sense that only living labor is the only source of value , to create value only material production , with the development of science and technology , however , a lot of mental work , scientific labor , mental labor , and management of labor force participation media production process , whether these labor to create value , the value of media products , what is the source of its value and contribute to the legitimacy of the value of media products to be supported in theory to solve this problem . Media products in terms of value realization , multiple properties of the media product itself makes the realization of the value of media products presented many ways . However, to maximize the value of media products , is to play media products, product attributes, through its information and entertainment channels in the market to achieve its profit maximization .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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