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The Research on Our Current Model of Arearoller Sales in the Supplementary Educational Books Market

Author: WangZuo
Tutor: WangYing
School: Jilin University
Course: Business Administration
Keywords: Depth distribution and supplementary book market Channel flat The middle channels The service terminal
CLC: G235
Type: Master's thesis
Year: 2010
Downloads: 217
Quote: 1
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Abstract


In this paper, the use of book marketing and sales channel management and other disciplines relevant theory and comparative analysis methods for China’s book market depth teaching, tutoring, marketing, distribution of this current development patterns, analysis of the Chinese book market development for teaching, tutoring and running problems, demonstrate the depth distribution of supplementary educational books market in the current operation is still positive and continue to deepen the need for operation. Distribution through the depth of this marketing model in other industries how to do more use of supplementary educational book market combined with its own characteristics,Depth distribution of proposed reforms in our education system and the changing market environment out of the predicament of measures to promote the further development of the depth distribution patterns, as well as supplementary educational book market competition, the participating publishers to provide a theoretical basis and practical experience s.The Paper is divided into a total of six chapters:The first chapters have been introduction , selected topic setting , significance and the range studying to the main body of a book have made a briefing.The second chapter is the depth distribution pattern of the related concepts and organizational characteristics, the depth distribution of its basic concepts, ideas and content, to achieve the conditions and advantages are briefly described, easy to readers to understand the depth of this theory has a clear distribution background to understand.The third Chapter is the analysis for supplementary educational books market depth distribution pattern of the current situation.The fourth Chapter products from supplementary educational books, book market and the depth of internal and external environment, such as distribution model itself on the current book market in the depth of supplementary educational distribution patterns encountered difficulties.Chapter five products, and from supplementary educational book market to improve and deepen the use of internal and external environment, such as depth distribution patterns noted out of the current plight of the supplementary educational book market.Chapter six The main conclusions of chapter books on the market the depth of supplementary educational, the use of distribution patterns were a summary, emphasizing the depth of distribution channels to optimize, refine and deepen the precise division of labor action, and pointed out that the use of marketing models are not static, Depth distribution patterns of substance must be in the new situation with the times radiate vitality.

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