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China 's mobile phone market has long been the mobile phone giant Nokia, Motorola, Ericsson , Siemens and other international monopoly. In 1999 , only four companies in mainland China mobile phone market share reached 84%. Starting this year , the domestic mobile phone enterprises have begun to emerge . But when the domestic mobile phone market share of only 2% , and by 2002 , the market share rose to 30% , domestic mobile phone took only three years to achieve the overall market to break out in 2003, more than 50% . Contrast , the market share of foreign brands mobile phone is in rapid decline , in 2002, the four international mobile phone giant 's market share dropped to 50% , only 24 % in 2003 . Domestic mobile phone to occupy half of the domestic market in a few years time , with the international mobile phone giant rival , mainly due to local phone companies to take to adapt to the development of the company , flexible and diverse distribution channels . Shanghai DBTEL the channel strategy the most representative in the mobile phone business in 2001 , August 2004 , nearly three years , its distribution channels through the national distributor , self-built distribution channels , regional the buyout, provincial direct supply ( FD ) mode . Throughout the course of development of the Chinese mobile phone industry distribution channels , we can find , the Dbtel change the channel process is actually a microcosm of the development of Chinese mobile phone industry channels . This article is DBTEL mobile phone distribution channels change strategies in-depth study to reveal the cause of the change of its channels , summed up the experience of the channel change , and the current development trend of domestic mobile phone distribution channels , channel change process DBTEL mobile phone the problems in depth discussion . Finally, on the the DBTEL phone distribution channels change based on recommendations. Comparative approach to study the different periods of the domestic mobile phone market distribution model to study the evolution of the domestic mobile phone market distribution channels , Analysis dibite mobile distribution channels change market adaptability and advantages , and drawbacks and on this basis put forward the Dbtel phone channels should be noted that the process of change .
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