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Social and economic progress and communication technology innovation, mobile 3G (STH Generation) The arrival of The era of 3G mobile communication industry, business development facing serious challenges. In the new situation, how to realize the sustainable development of liaoning mobile, how to find his survival and development strategy is now problem to be solved.In the competitive environment, the 3G operators must attaches great importance to the business market expansion, 3G, flexible operation and support system to provide the service of differentiation challenges. Therefore in the reorganization and 3G operators 3G licences issued to support increased after the business system construction. The three 3G licences issued to the operators, picture-tel, mobile cinema, free transceiver Email due-out etc. The arrival of 3G mobile communication market for domestic earth-shaking changes, the market competition will intensify. Liaoning mobile in the future business developing desire to gain greater market share.After the reorganization, the 3G operators in business form China telecom due to balance takeover C, capital spending on net recent performance influence, China unicom, China netcom acquisition internal resources and also needs to melt: The fixation of mobile terminal support what licence TD period, so, in the next period. Market competition in the rare appeared and balanced innings. Consumers are expected to enjoy preferential treatment, but the larger it is expected to operators, the number of users, a new 3G too big breakthrough, the original 2gb users more competitive, three operators are faced with the business management is expected. Make a move for itself in liaoning clear understanding of mobile Internet use now network characteristics of operators and brought GuanDaoHua short-term cannot recoup their costs. Operators must be positive to face such problems, 3G services, avoid 3G era become responsible for handling in the plumber.In strategic management, marketing theory, based on the Chinese telecommunication industry by state policy and market policies, suppliers, service providers, main rival, potential competitors, enterprise external macro environment, industrial economy and environment are analyzed, and the microcosmic environment with the successful operation mode, the 3G use 3G industry value chain analysis, the 3G mobile business problem of liaoning and the implementation of the strategy, frame.Chinese telecommunication enterprise specific operation, 3G in competition strategy, China mobile communications market should be clearly the market positioning; followers Through the arrangement, pricing, outsourcing operation, win-win cooperation obtain cost lead, In the brand construction and customer service, etc; protruding differentiation strategy, Development business, do business value orientation and market subdivision work, In the core value into full play, especially in the brand unity and partners to further strengthen management, strengthen and equipment manufacturers and business content providers such third party’s strategic cooperation, dealing with the relations with customers.In the market strategy, from product, price, promotion and marketing channels, the combination of 3G mobile angles of liaoning province proposed the market operation of domestic market and 3G services business long-term development of 3G suggestion. Adapt the business development of marketing management mechanism and specific business development plan, and for business development and the problems facing the corresponding countermeasures are given. After the problem is to avoid marketing strategies and methods. Play the advantage to occupy leading a bigger share of the market.
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