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VJC travel to Japan to promote strategic and planned research

Author: GuZuo
Tutor: JinDingHai；ZhangJiaPing
School: Shanghai Normal University
Course: Communication
Keywords: the Japanese Tourism-based Country Strategy the visit Japan Campaign National Tourism Image Image Economy
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 223
Quote: 0
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Abstract


The conception of "the Japanese Tourism-based Country Strategy" was proposed on《the Japanese Tourism-based Country Strategy Declaration》in 2000, and Japanese prime minister Junichiro Koizumi developed it in 2003.After that, the visit Japan Campaign (VJC) was lunched, building a country tourism brand called "Yokoso! Japan". The Tourism-based Country Strategy is the protection for tourism. The visit Japan Campaign is the method of communication. Through deeply excavating of the Japanese culture, there values were determined:core value, main value, additional value.The Japanese Tourism-based Country Strategy and VJC made Japan open its country at the second time. Tourist from the foreign and effects of economic fluctuations are increasing gradually. National consciousness is changed and a unified and meaningful national tourism image is built which upgrade the national brand in the world.The Tourism-based Country Strategy and the VJC are not so world shaking but they succeed. Through tourism, Japan changes its image of economic country to culture country, and changes the negative impression from the public opinion and wins the international reputation from the world. Tourism power makes a country strong.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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