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Research on the Relationship between CSR of China’s Tourism Listed Companies and Performance

Author: YangLingLing
Tutor: （Zuo）MaoLan
School: Shandong University
Course: Tourism Management
Keywords: Listed Tourism Companies Corporate Social Responsibility Stakeholders Economic Performance
CLC: F592.6
Type: Master's thesis
Year: 2010
Downloads: 430
Quote: 9
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Abstract


In recent years, corporate social responsibility is a major concern. Some multinational companies have established production code of social responsibility, social responsibility report or sustainability report, corporate social responsibility become a global trend. Scholars of corporate social responsibility is gradually increasing, foreign research in theoretical and empirical aspects are more perfect, the domestic research and development is relatively slow, mainly focused on the qualitative analysis, quantitative research has just started. Tourism is an important industry of the national economy, the tourism industry is a leader of the modern service industry in expanding domestic demand, has a very important role in promoting growth. Tourism both economic and social functions, the set of labor-intensive and capital, knowledge-intensive one, low resource consumption, lead coefficient, employment opportunities, comprehensive benefits. The face of the current economic crisis, how to balance the social responsibility and economic performance of tourism enterprises, to improve its corporate image and competitiveness, thus boosting tourism consumption and the development of other industries, has an important significance to speed up economic recovery. The travel listed companies as the \In this study, tourism listed companies as an object of study, the use of the theory of corporate social responsibility, stakeholder theory, sustainable development theory to analyze social enterprises related to the interests of the shareholders, creditors, employees, government, consumer, environmental and community responsibility and its commitment to social responsibility on the economic performance. Tourism listed companies in 2001 and 2008 on this basis, select cross-section data for the samples using SPSS17.0 statistical software for corporate social responsibility quantitative statistics and empirical test of its economic performance, draw tourism listed companies empirical results bear Corporate Social Responsibility positive impact on the overall economic performance. Finally, proposed to promote tourism listed companies to fulfill their social responsibility recommendations: establish a sense of corporate social responsibility, and strengthen the management of corporate social responsibility; promote the legal construction of corporate social responsibility: building corporate social responsibility standard system; give full play to the supervisory role of the community. Want to have a comprehensive understanding of the relationship of social responsibility and economic performance of the listed companies in China's tourism through a combination of theoretical and empirical research, led to the practice of social responsibility in tourism listed companies perfect the entire tourism industry to fulfill their social responsibility to play a very good reference.

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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