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Research on Assessment Model of High-tech Brand Ecosystem Health and Its Application

Author: WangXiaoLong
Tutor: WangXingYuan
School: Shandong University
Course: Management Science and Engineering
Keywords: Brand ecosystem High tech Health Catastrophe progression method Evaluation Model
CLC: F273.2
Type: Master's thesis
Year: 2010
Downloads: 136
Quote: 0
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Abstract


High-tech brand has a similar phenomenon of life with nature, high-tech brand interaction with the external environment, the formation of high-tech brand ecosystem. Grasp the laws governing the operation of the high-tech brand ecosystem, is conducive to high-tech brands scientific development of brand development strategy to enhance the ability to adapt to the market of high-tech brand, promote the healthy development of the high-tech brand. System health evaluation research in the field of high-tech brand ecosystem research is still in its infancy. The topics of the papers from the National Natural Science Fund Project \First, the paper analyzes the concept of high-tech brand ecosystem structure, elements and characteristics, focusing on the main elements in the high-tech brand ecosystem analysis, drawing on the results of the evaluation studies of the natural ecosystem health, high-tech brand ecosystem health connotation has defined the high-tech brand ecosystem health system has the stability, sustainability and growth, has laid a theoretical foundation for the selection and design of high-tech brand ecosystem health evaluation. Second, learn from the natural ecosystem health assessment indicator selection ideas, based on the high-tech brand ecosystem health connotation, the departure from the three aspects of the system stability, sustainability and growth, the establishment of high-tech brand ecosystem health evaluation index system. Selection of evaluation index full account of the impact of the company's core capabilities of the high-tech brand of system health. Again, on the basis of comprehensive consideration of the advantages and disadvantages of various evaluation methods, combined with the characteristics of the high-tech brand ecosystem, to build high-tech brand ecosystem health evaluation model based on catastrophe progression method. Learn from the natural ecosystem health grading standards developed based on catastrophe progression method of high-tech brand ecosystem health classification standard, the standard index score value of the high-tech brand ecosystem health division morbid, unhealthy, health industry , health, very healthy five levels. Finally, the use of ecosystem health evaluation model to build high-tech brand communications equipment manufacturing industry in China high-tech brand ecosystem health evaluation research. 45 communications equipment manufacturing industry in Shanghai and Shenzhen high-tech brands in the high-tech brand ecosystem study sample analysis system health evaluation results that China's telecommunications equipment manufacturing high-tech brand ecosystem health is not The ideal stability of the system is currently the main factors restricting the majority of our communication equipment manufacturing high-tech brand ecosystem health.

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