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With the rapid development of China's socio-economic and communications industry, the telecommunications industry, market competition increasingly fierce, the major telecom operators in China by the traditional basis of network operators strategic transition to an integrated information service provider. Existing information service system building ubiquitous information service system independently of each other, can not be the problem of information sharing and business integration. If this problem is not resolved, they will largely restricts the development of information services, resulting in maintenance costs continue wasting information, the information service is always limited in an inefficient, low quality level. Therefore, the necessary information services support functions of thinking and research, to solve the difficulties of information sharing and business integration, to create a high quality and efficient support platform can support cross-system, cross-industry information service. Based on this idea, the concept of integrated information service platform for information operations came into being. The so-called information operations, is set including \The entire operation process is based on the value of information services, market-oriented, network-based, customer-centric, data analysis to support, give full consideration to the information needs of the diversity of information services required to support cross-system cross-industry sharing of information fusion to create a complete ecological value of the information industry chain, and the efficient use of information resources, and to provide customers with a complete, integrated, high-value-added information services. Integrated information service platform to support the work of reporters and editors of the multi-channel information, centralized management reduce operating costs of information. Released at the same time through a unified information, feedback and information analysis mechanism, the formation of a long-acting closed-loop operation system, information sharing and business integration between different information systems industry. On this basis, the platform also provides the voice (call center), SMS, Internet, Wap, search engines and other services to allow customers to experience consistent, high-quality services to multi-channel voice, network, mobile terminal. This article on how to achieve the above functions, from the information collection management, value analysis, unified information released, the ability to support information services, information customization, e-commerce and other six areas are discussed, advanced technical analysis aspects, from both the overall perspective to clarify the architectural design of the integrated information platform, embodies a system of hierarchical interface standardization, carrying IP-based features to achieve a seamless integration of access platforms of the mainstream manufacturers switch and search engine, highlights the information-based concept of operations integrated information service platform for advanced and innovative. Use the platform to be able to provide daily life including food, clothing, shelter, and with the line, including the full range of multi-application public customers convenience services also provide a good information publishing and business development platform for government and enterprise customers . This platform is the operators gradually intelligent, diverse, and the driving force of integrated information services, has a vital role to improve the overall competitiveness of enterprises, and then escort for the sustainable development of enterprises.
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