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The Personal Financial Services Development Strategy of BDJ Branch, ICBC

Author: WangDong
Tutor: WeiShengMin
School: Northwestern University
Course: Business Administration
Keywords: Commercial bank Personal Financial Services Marketing Market segmentation
CLC: F832.2
Type: Master's thesis
Year: 2010
Downloads: 365
Quote: 0
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Abstract


With the further deepening of China 's reform of the financial system in recent years and the banking sector is fully open to the world , foreign banks began to carry out a comprehensive RMB business . Personal Financial Services, its resources a wide , low risk , easy to operate , income and stability to all commercial banks in recent years focused on expanding the business , personal finance business has become the focus of the business development in the inter-bank competition . Personal Financial Services in China as an emerging financial services , also in recent years formed a thriving banks vying for market share , broaden its customer resources , have founded their own brand of financial management , from product design , sales and after-sales service to form a complete system . This paper first describes the basic concept of the Personal Financial Services , described in detail the theoretical basis of the personal finance business , and the current situation and challenges facing explore the ICBC BDJ sub-branches in the personal finance business development process from two aspects of theory and actual depth to explore at this stage the various factors affecting the development of personal Financial Services , the scientific sub-branches of ICBC BDJ analysis of the existing internal and external environment , parse the main advantages and problems , find the ICBC branch personal finance business development BDJ road , which is in this article The main contents .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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