|
The Internet is a rapidly changing industry, every change can fundamentally change its content and structure, also gave rise to an unprecedented application and experience. SNS (social network service) was born in Web2.0 era shoulder the mission of connecting people the relationship social reality \In this environment is also bound to the birth of a new way of life, a new culture, a new business model, and even new social relations. SNS is currently the most talked about and sought after emerging Internet applications. This study, SNS, from macroscopic phenomena analysis to micro social relations and then to the user's mental essence, layers of depth argument, and to propose a solution for real-world predicament. SNS is a network of social relations embodied originally independent individuals trying to be together, and thus becomes an interwoven network, it all phenomena follow the reality of the law, its development can not be divorced from human outside, it is impossible breakthrough human inherent social and psychological characteristics. Therefore, SNS is not a concept, but a science, including social behavior, social psychology. SNS social behavior involved is to establish and maintain relations, Communication theory can be resolved from the microscopic point of this. The core of the relationship between theory interactive, interact to create a relationship, relationship building needs to the event as a link, and a set of mechanisms for the SNS can contribute to the effective management of the relationship, and to build the \the spirit. \Social psychology theories based on the nature of the SNS, people inner psychological process of social interaction and spread, and mechanism of action from the psychological process to the outside of the theoretical concern. Motives people exchanges, including the expression of personal identity, group attribution and information needs and sharing. When people put a lot of time assigned to SNS sites, it is immeasurable marketing value. SNS social media, it has a more powerful communication features more than traditional media advertising is the most important means of social media marketing. According to the reality profitability plight, the author summed up SNS brand building, the diverse advertising model SNS and e-commerce joint venture, as well as advertising models in depth thinking. In short, I want a multi-level way through an interdisciplinary study of the SNS phenomenon, a full range of cultural and psychological perspective, something to think about and learn from in order to provide for the harmonious development of benign, the Web2.0 era SNS and online advertising .
|