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Outdoor advertising because of its unique cultural, artistic, technical, has become an important part of the urban landscape, and with the purpose of the urban art form. Outdoor advertising is like the skin of the city, filled with all kinds of information era, embodies the city's culture and values. And its position, color, manifestations a direct impact on the visual environment of the public and the impression of the city. Starting from the outdoor advertising landscape characteristics, psychology, behavioral science, sociology based study of human behavior in the environment, psychological and visual perception. Found through the analysis of the survey of a large number of domestic and international outdoor advertising domestic outdoor advertising there are four major issues: the the cluttered visual image, color mishandling arbitrarily set; outdoor billboards, advertisers and operators are blind pursuit of ad delivery, competition in the market in a state of disorder, caused by the abuse of media resources; uncoordinated outdoor advertising and the urban environment, to break the order of the landscape, unsightly, affecting the image of the city; industry standards and uniform value assessment system for outdoor billboards yet establish the lack of data to guide. Outdoor advertising image must be a system of planning, in order to more healthy development. Outdoor advertising in the city, is an integral part of the urban landscape. Planning its image awareness of the urban landscape as a guide, outdoor advertising and urban landscape combine to change the image of outdoor advertising has been a materialistic interests, further enhance the city's image and increase urban identity. People-oriented awareness, starting from the point of view of human nature, outdoor advertising creative content and settings can reflect a human care, to narrow the distance between the audience. Outdoor advertising, visual human behavior, human psychology directly related to the effects of outdoor advertising; workplace awareness, including geographical and cultural analysis, terrain analysis, climate analysis, traffic analysis, pedestrian flow analysis, and so on. When the completion of the entire landscape planning, workplace awareness and is a key measure of landscape success or failure, good landscape design can make people a certain sense of space, a place to experience. This section, starting from the three aspects of scale, color, and interactive, evoke a sense of place for outdoor advertising, it expanded to create the environment of space information from the flat-screen message; ecological awareness, is a two-pronged approach to improve outdoor materials, environmental protection and environmental maintenance The advertising image; overall awareness is a macro ability to grasp. Outdoor advertising has always been a lack of personality, rich picture, interesting forms are the manifestation of the personality of the urban landscape, you must use a macro point of view to look at this issue. No grasp of the holistic body or in the form and then the United States can only be some fragmentation of local. Must import in the image of outdoor advertising planning the overall awareness of its various elements to form a multi-ordered whole, in order to increase the harmony and unity between the city and. Four major landscape awareness in the urban landscape planning is very clear, and now, in these landscapes consciousness imported into outdoor advertising, and examples to prove its effectiveness is very favorable image of outdoor advertising planning, which is the study of innovation and value. Meanwhile, the outdoor advertising landscape elements under conscious guidance in these landscapes, the integration of people, landscape, urban and advertising linked to form a message space environment, so that more accurate information can be passed to the audience, to improve outdoor advertising image, in order to better promote the establishment of the city's image.
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