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Research of Sina Microblog’s Development

Author: ZhengYaZhen
Tutor: LvHaiJun
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Media Sina Microblogging Six Degrees
CLC: F49
Type: Master's thesis
Year: 2010
Downloads: 8810
Quote: 56
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Abstract


In the past 10 years , China 's media industry has experienced an outbreak of the growing period , the emergence of a large number of media in the 21st century , the relationship between supply and demand of the media market has changed from the past \the excess era \As the younger of the Internet and the popularity of the mobile Internet , homemade content of the spread of the news media has entered a new era , blog , podcast , the dominance of the traditional media is being social media challenges . Sina as a news platform based on the traditional media , and how to adapt to the challenges of the new era , related to Sina 's long-term development is an important topic . This paper first introduces the theory of Six Degrees of Separation and social service model based on the theory of Six Degrees of Separation , and the Twitter development ; mechanism of the microblogging propagation form the background of the Sina microblogging and Sina Internet media service of great significance for the future development ; overview of the main features of the Sina microblogging service , mode of operation , and analysis of the operational effects since the microblogging service on the line , and finally the development of Sina microblogging strategic advice . The innovation of this paper is that the actual situation in China , supplement and perfect the theory of Six Degrees of Separation , provides a vivid first-hand material , as well as valuable lessons for the development of social media .

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CLC: > Economic > Information Industry economy ( Zonglun,)
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