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Real estate advertising media selection strategy of

Author: YuJiaNi
Tutor: ZhaoDeZhi
School: Liaoning University
Course: Business management
Keywords: Advertising Media Marketing Real Estate
CLC: F713.8;F224
Type: Master's thesis
Year: 2011
Downloads: 353
Quote: 2
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Abstract


The real estate industry is a pillar industry of China's national economy , which led the development of other related industries . As an important growth point of national economy , the real estate industry is the rapid growth of the Chinese economy to contribute . Shenyang City in recent years, the rapid development of the real estate industry , an increasingly competitive industry . The countries are also on the real estate macro-control , to regulate the real estate industry, so who better capture the real estate market for more effective demand , who can always be in an invincible position in the competition . This makes more and more real estate companies will shift to market demand as the core business management , marketing -oriented business strategy is increasingly obvious. In a variety of marketing strategy , how to choose the right media to advertise efficient companies can beat the competition has become a more important factor in target customers . Therefore, the effect on the real estate advertising media placement and media strategy research is particularly important . Enterprises in advertising media choice, not only to study put the cost of advertising and media relations can attract the number of customers . You should also consider whether different media audiences desired target for the enterprise customer base, the higher the degree of match between the two , the advertising effect better. Only taking into account the above two factors, in order to accurately select the appropriate media or advertising media mix . Based on the real estate advertising media placement effectiveness research, advertising media selection strategy proposed model . And the Arc de Triomphe project as an example , the application of media selection policy model to determine the best mix of media and advertising methods . Media strategy model can help real estate companies have chosen their own demand for media or media mix to more efficient advertising, and thus meet the needs of the project to attract more customers. Only those with a large enough customer base , the real estate enterprises can seize the initiative in the marketing process , competition in the industry in a dominant position. ?

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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