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The Study of Principal-Agent Theory in Distribution System with Multi-Players

Author: XieHuiQin
Tutor: TanDeQing
School: Southwest Jiaotong University
Course: Management Science and Engineering
Keywords: Multi- principal - multi-agent Information symmetry Asymmetric information Risk aversion Equilibrium Analysis Value of information analysis
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 81
Quote: 0
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Abstract


Commodity in the modern economic activity is increasingly diversified, intensified market competition, some manufacturers may be entrusted to a number of retailers to sell the product, at the same time, retailers may also signed with a number of manufacturers, the principal-agent contract sales of a variety of goods, so in commissioned The agent game environment appears more than one participant, and participate in the emergence of the people caused by the phenomenon of competition and interaction commissioned agent. In this case, the previous single delegate, single agent study can not meet the real needs. In this paper, principal-agent theory, how much to start from the number of participants in the game environment, first game environment-operated stores and own brand products, taking into account the special circumstances of a single principal-agent problem, research efforts cost (output) coefficients, as well as risk aversion on the equilibrium solution, and the value of information, filling the blank on the study of the problem. Then, parallel commissioned relations multi-principal - multi-agent problem, by analyzing the combined realistic model established under the the information symmetric and asymmetric conditions, balanced analysis and value of information analysis. Finally, it is extended to multi-commissioned interactive fiduciary relationship - multi-agent research. Can be seen in the presence of the \effort on products sales agents; effort of the agent in its own brand products Hengda its level of effort in agent products. In order to avoid the agents are too \In addition, when agents do promotions of its own-brand products, it is recommended that the manufacturer of proactive activities. Multi in parallel and interact commissioned relations under the principal - multi-agent problem analyzed in legitimate competition, the manufacturer's profit increased competitive intensity increases with the efforts output coefficients and sellers recommended manufacturers ability agents provide a platform to fully stimulate their creativity, to take full advantage of the competition among retailers, and appropriate and timely commodity promotion; When the smaller the risk aversion of the agents, and the agents of other manufacturers provider of risk aversion of the larger manufacturers more revenue agents, manufacturers should be given to the character of innovation and challenge higher pay and better incentives for agents to work hard.

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