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With China's accession to the WTO after the increasing openness of the financial markets, domestic commercial banks are facing increasingly fierce competition. On the one hand, the strength, advanced management have entered foreign banks, asset development significantly faster, at the same time, securities, trust, insurance companies and other non-bank financial institutions have begun to provide financing, the traditional business of commercial banks formed a certain the impact of domestic commercial banks are facing unprecedented pressure to survive, how to reduce the risk, based on the development of new markets and increase intermediary business revenue, improve profit margins become a growing concern for banks. On the other hand, although the development of the SME market to open up the market for commercial banks to provide new ideas, but the small scale of operation of SME prevalence, survival pressure, financial systems, information transparency and low, banks often take their \Logistics Finance as a commercial bank a new financial services, developed in recent years in the banking industry has become an important new commercial bank business growth. Of commercial banks, financial risk control on logistics innovation is reflected in the full use of the supply chain generated during the production of movable property or rights as collateral, the core enterprise of good credit capability extends to the upstream and downstream enterprises; development of innovation in the market reflected in the market-oriented to SMEs make up widespread in SME financing gap. Logistics Finance in China is still in the rise phase, which contains a great potential not yet widely recognized by society, therefore, increase the logistics finance product development and marketing efforts to fully tap the potential of the financial markets, will enable commercial banks in the competition in a more favorable position. This will combine logistics finance and marketing practices relating to the theory of knowledge, standing on the perspective of commercial bank logistics finance issues related to marketing analysis, in order to form a suitable logistics finance development status of the marketing strategy for the commercial banks are more good logistics and financial business development, improve industry competitiveness in the reference. First, the article will start with the literature, in-depth understanding of the development process and the logistics finance research status in China, from the theoretical height of logistics finance form a scientific understanding of the system; Second, for the status of logistics finance marketing, from product, pricing, channel, Promotions four aspects, combined with logistics finance from other commodities and other financial characteristics of the product, marketing, finance, logistics conduct research; Tianjin Binhai New Area, the last selected for the study, combined with the regional characteristics of Binhai New Area, commercial banks within the region The logistics finance marketing strategies and put forward relevant proposals.
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