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Study on the Factors of Older Products’ Demands

Author: ZhangNingNing
Tutor: LiuQingShun
School: Hebei University of Economics
Course: Social Security
Keywords: Old supplies Needs of older persons Psychological perception of demand Empirical research
CLC: F723
Type: Master's thesis
Year: 2011
Downloads: 127
Quote: 1
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Abstract


With the aging of the population warming, older products become increasingly widespread concern by the community . However, the current development of our older articles in its infancy, in the development and promotion of the implementation process there are many specific issues. In this study, Shijiazhuang, Hebei elderly as the research object , focuses on the properties of the elderly demand characteristics of the category of old supplies , aimed to complete Hebei elderly supplies made ??concrete policy proposals. This study used a survey research methods . First, according to the elderly demand theory , this research model was constructed , and in the operation of the variable is proposed based on five research hypotheses . Secondly, based on the assumption questionnaire designed to collect data and test hypotheses through statistical analysis . Questionnaire consists of two subscales , including the elderly and senile supplies attribute characteristic variable demand tables. Through the project analysis, exploratory factor analysis and reliability test , carried out the questionnaire validity and reliability evaluation . Data from the five boroughs Shijiazhuang elderly population , including the east zone , Xinhua District , Yuhua District , Chang'an and high-tech zones in the elderly, the survey data analysis and hypothesis testing process used mainly descriptive statistical analysis , single factor analysis of variance , correlation analysis and other statistical analysis methods . Study found that health care needs of the elderly supplies the most urgent needs of older products , followed by the spiritual needs of cultural goods . Physical health of the elderly and elderly health care supplies, demand was negatively correlated ; elderly themselves level with the needs of the elderly daily necessities, a significant degree of influence ; elderly elderly elderly supplies the psychological perception of the spiritual and cultural needs supplies have a significant impact ; older people 's preference for older products and the demand for daily necessities age was positively correlated ; economic capacity of the elderly and elderly health care supplies a positive correlation between the level of demand . It also found that gender , marital status, daily necessities for the elderly have a significant impact ; age and elderly health care products needs a positive correlation between the nature of work , level of education for the elderly spiritual and cultural products have a significant impact .

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