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With the rapid development of the Internet, today’s world is not only the economic globalization, but also shows the convergence of culture. Be conceived under the new cultural industries, the animation industry was known as the most development potential high-tech sunrise industry in the twenty-first century.At present, the global animation industry output value of 228.8 billion U.S. dollars, and animation-related value of more than 500 billion yuan derivative products, has formed a huge industry.The huge market potential also bring the tremendous competitive pressure, Hunan Talkweb Information System Co., Ltd. breaking the development of traditional animation methods and roads, seized the opportunity of growing popularity and the improved function of mobile phones, jumped out of the previous thinking mode that anime only produced for children, broadened an new way of mobile phone animation for different age groups, becoming the pioneer of China animation unit.This paper use SWOT analysis to study the the macro environment of mobile anime, the competitive environment, internal factors of Hunan Talkweb Information System Co., Ltd, and discusses the development of its strengths, weaknesses, opportunities and challenges, combined with SWOT analysis, undering a comparative analysis of the development of the existing Talkweb put forword a feasibility strategy, including original brand strategy, market competing strategies, etc., and proposed strategies to promote the development of mobile phone animation
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