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Tourism development is a comprehensive social and economic activities. In recent years, with the rapid development of the tourism industry, the demand of tourists changing upgrade, the competition between the tourism industry is also growing, tourism development investment project feasibility analysis has become an important research topic in the tourism project investment is required before . In view of this, the point of view of tourism development project feasibility study must be conducted, and starting from the investor's point of tourism projects, according to the basic principles of modern project management, project feasibility studies and evaluation, follow the general process of the project feasibility studies and evaluation, combined characteristics and the specific circumstances of the tourism development and investment projects, elaborate tourism development projects, the investment environment, economic analysis of market forecasts and investment theory, demonstrated through a series of tourism development projects to determine the feasibility. The first two parts of the article describes the research background from the start, and focuses on the basic concepts involved in this writing, the underlying theory and the connotation of the feasibility study, analysis of the general process of the development of China's tourism, described the importance of conducting a feasibility study practical significance. In explaining the focus of similar studies to draw domestic and foreign advanced ideas and methods, combined with the status quo of China's tourism development project, the theoretical basis of the proposed tourism development feasibility studies, to explore tourism development feasibility study summarizes the Tourism Development Project The feasibility study is different from the general industrial projects the particularity and focus of the feasibility study, summed up the contents of the feasibility study of tourism development. Finally, the article Panzhihua the ASD tourism development project specific tourism investment projects for the typical case as the object of study, the use of the investment project feasibility analysis theory, analysis of the project's investment environment, financial analysis and build the system of risk assessment of the investment The project scientific decision-making and positioning. In empirical research, mainly about marketing and marketing theory, based on the characteristics of tourism investment projects, the integrated use of more advanced home and abroad, mature and scientific project management theory and method of development project feasibility study for the proposed investment in tourism development projects from the macro-environment, the dynamic development of the regional environment, the tourism market forecast, the positioning of the project, risk evaluation, financial evaluation and improvement of measures analysis demonstrated, at the same time, the focus from competitive analysis and appraisal The risk optimization the three aspects demonstration project feasibility. Through analysis and demonstration, Panzhihua the ASD tourism development projects, the market has good growth potential for investment in the project, the potential market is huge, with the need for investment and construction in the project cycle. Good profitability and good financial ability to resist risks in the financial evaluation, the project, under the premise of investment in the right time, accurate positioning, ideal profits from the project, certain social benefits.
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