Dissertation > Excellent graduate degree dissertation topics show

The Study of Influence and Control on the Enterprises by the Spread of Entrepreneur’s Personal Brand

Author: FanZuo
Tutor: HuGuangHua；BaiYin
School: Central South University
Course: Communication
Keywords: entrepreneur personal brand communication control crisis management
CLC: F273.2
Type: Master's thesis
Year: 2011
Downloads: 105
Quote: 0
Read: Download Dissertation

Abstract


A personal brand of an entrepreneur refers to which takes the entrepreneur himself as a medium, depending on his particular charisma, bright ideas and distinguished career achievements, so as to leave a unique impression to the public. It can be divided into four types which are entertainment, professional, pioneer and wise, this is the social attention resources belongs only to the entrepreneurs that can be transferred into business value.Entrepreneurs can build their own brands by positioning personal brand accurately, upgrading comprehensive quality and establishing a perfect relationship network, in the meanwhile, they need apply the appropriate medium and tactic to spread their personal brands. A good spread of the personal brand can affect the company positively, it reflects on five aspects which labeling a humanized tags for enterprise brand, leading enterprise become the industry benchmark brand, advertising for enterprise brand for free, helping enterprise absorb and manage talents and spreading the relationship marketing effectively. However, with the wide spread of the entrepreneur’s own brand, the positive effects acting on the company are overstated. Once problems like over spreading and unsuitable spreading of the entrepreneur’s own brand happen, it will result in the image of company and the image of the entrepreneur being out the cart before the horse, company’s image being damaged, shrinking of brand value, falling of stock price and other series of negative results.There’s no shortcut to spread the personal brand, entrepreneurs should take this issue rationally. Being cautious when facing the public, checking and maintaining personal brand periodically, taking effective actions to control the over spreading, building a warning system in advance so as to avoid happening of personal brand crisis. When a crisis happens, the entrepreneur should be honest and calm, try to find the reason of the crisis. In the precondition of following the principle coping with crisis, to handle crisis in time, the entrepreneur should flexible apply the methods of dealing with crisis and the strategies of handling the media, and try to minimize the damage to his company as possible as he can. Only by choosing the effective spread strategies and control methods according to the fact, can the best effect of spread be achieved. In that way, personal brand will increase huge value for the company.

Related Dissertations

  1. Analysis of County Government Public Crisis Management Problem in Our Country,D630
  2. Of the Public Crisis Management System Development and Improvement,D630
  3. The Research on the Government Information Publicity in Chinese Public Crisis Management,D630
  4. Study on the Disaster Crisis Management Involved by China’s Non-Governmental Organizations,X43
  5. China’s Public Crisis Management Research,D630
  6. The Research of Crisis Evaluation of Academic Library Based on User Demand,G258.6
  7. Networks in the Perspective of Public Crisis Management,D630
  8. Coal industry mine Crisis Management,X936
  9. Beverage companies Crisis Management,F426.82
  10. Our contemporary ethical entrepreneur Construction,B82-05
  11. The Mechanism of Promoting the Ability of Crisis Management for Property Management Enterprise with Knowledge Management Perspective,F293.33
  12. Research on the Integrated Communication Model of Crisis Information,X4
  13. The Research of Mechanism of Network Public Opinion’s Guide and Contro in Government Crisis Management,D630
  14. Local Government Crisis Management Innovation Research,D630.1
  15. Internet Perspective of Public Crisis Management,D630
  16. The Study of Food Safety Crisis Management Mechanism in Chinese Large Food Manufacturers,F203
  17. Improve the Zhangjiajie National Forest Park Public Crisis Management,D630
  18. Based on the medical malpractice crisis management perspective Treatment,R-051
  19. The Research on Jail Crisis Management System in China,D926.7
  20. Research on Journalist’s Rights Protection in the Enterprise Crisis Report,D922.16
  21. The Research of Security Emergency Command System for Large Conference Events,D631.4

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
© 2012 www.DissertationTopic.Net  Mobile