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Based on urban planning perspective city Brand Strategy of

Author: WuLiXia
Tutor: LiuZuo
School: Central South University
Course: Architecture
Keywords: City planning City brand strategy City Brand Positioning City brand building
CLC: F299.2
Type: Master's thesis
Year: 2011
Downloads: 200
Quote: 0
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Abstract


With the increasing competition between the city , the city importance of brand strategy has become increasingly prominent . However, as the past decade developed a new thing , in terms of theoretical research or practice and exploration , are still in the exploratory stage , has not yet formed a mature and complete system . In this paper , based on deepening strategic understanding of the urban brand has been innovative in it from the perspective of urban planning Exploratory research , trying to find specific guidance system theory and methods of urban brand of practical work and provide a reference for the city brand strategy to further improve the . The main research contents : (1) by drawing on the same level of city planning ideas , combined with urban brand strategy , to analyze the current city brand strategy work mode , given appropriate adjustments made ??after the new work pattern , and enhance its rational structure and science . (2) through a comparative analysis of the cross-linkages between the urban planning system and urban brand strategy work , and certainly the important effect of urban planning urban brand strategy , but also for the further study of this paper basis points . (3) by drawing on a combination of of urban positioning and strategic planning , analysis of master urban brand positioning start of an important part of the urban brand positioning basis points , basic research and work on the basis of the current practices , research , propose appropriate the work of thinking and concrete examples in order to better provide guidance for practical work . (4) by drawing on the combined spatial form control planning and implementation of the control plan , on the basis of the analysis to grasp the current practice of urban brand building , two important city brand building work discusses research proposed the construction of the city brand the main points and use concrete examples to better provide guidance for practical work . Been researched , the paper argues that integration into the urban planning work will be complete perfect city brand strategy , at the same time, the requirements of coordination in the city brand strategy work to start the process of urban planning work .

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