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Marketing Model Transformation and Evolution of Human Resource Management Practices

Author: HuYouHua
Tutor: LiuShanShi
School: South China University of Technology
Course: Business management
Keywords: Traditional marketing Service Marketing Human Resource Management Practices Dynamic Evolution
CLC: F272.92
Type: Master's thesis
Year: 2011
Downloads: 221
Quote: 0
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Abstract


Enterprises concerned about their own profit model requires both constantly to get more core competitiveness . Numerous studies show that human resources are the core competitiveness of enterprises constitute an important source . In today's highly complex , ever-changing environment, corporate human resources is to enhance the competitiveness of enterprises and safeguard an important source of competitive advantage . Less concerned with past studies scholar human resource management practices evolution path , so this article attempts to explore through case studies , how to adjust in the transformation of human resource strategy , changes in organizational structure of the genome , build organizational core competencies. Guangdong Haid Group Co., Ltd. ( hereinafter referred to as \Haid rapid growth, serving the terminal , \In this paper, Haida , for example, using the Pan Shanlin ideas for integrating Europe Asia Case Research (SPS) mode , revealing corporate marketing model transformation background , build a service marketing system problems , how to deal with human resource management practices . From the perspective of human capital in the resource-based theory , based on the theoretical model with Lepak Snell by latent analysis, we found a large sea front and rear transition salesman Value and proprietary nature of the differences and different , revealing a large sea HR system changed. Based AMO model and organizational gene theory to explore the sea big marketing model transformation before and after the human resource management practices of the dynamic evolution path , in order to meet marketing model transformation , sea big change \configuration, build a successful organization's core competitiveness. Main conclusions : ( 1 ) greater business potential sustainable competitive advantage comes from the knowledge and skills of employees dedicated investment ; ( 2 ) the proprietary nature of human capital to enhance the core competitiveness of enterprises ; ( 3 ) marketing model transformation driven by external factors that stimulate internal drivers together results ; ( 4 ) marketing model transformation HR system under the control type to the commitment type evolution trends ; ( 5 ) organizational restructuring prompted genetic elements marketing model transformation .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making > Corporate Administration > Personnel Management
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