Dissertation > Excellent graduate degree dissertation topics show

Web -based enterprise service quality Model Construction

Author: Zhang
Tutor: WeiFuXiang
School: Tianjin Normal University
Course: Management Science and Engineering
Keywords: Internet Enterprise Website Service Quality Model
CLC: F272
Type: Master's thesis
Year: 2010
Downloads: 162
Quote: 0
Read: Download Dissertation


The technological innovation and the development of information technology increase the quantity of Internet users promptly. At the same time, the amount and sales of online transactions on products and services have been climbing high, which is an excellent foundation for the development of websites that are established by corporations and used for offering products and services. The rapid development of Internet makes a large space for the development of online purchase, and predictably it will become a kind of substitution of the traditional consuming way.In the severe market competition, it is an important strategy to offer excellent services for a corporation to success. Thus, when a corporation is in face of a beautiful vista of providing products and services by website, customer perceived service quality has become a key point to the survival and development of the corporation. The different characteristics of the Internet environment from the traditional one alters the elemental dimensions of customers’perceiving and evaluating the service quality, and of course, adds to the difficulties of managing and improving the service quality. Therefore, the traditional assessment model of customer perceived service quality can not be applied equally to Internet environment. The transaction process may suspend due to the high perceived risk which results in a long process from information searching to transaction. So this thesis will analyze deeply the characteristics of the customer perceived service quality based on the websites built by corporations themselves and try to find out the mechanism in which customers perceive and evaluate the service quality in order to construct the customer perceived service quality model. This will help corporations with understanding the demand of customers more accurately and designing the services more reasonably as well as managing and evaluating customer perceived service quality scientifically.This thesis divides the online transaction process into three stages which are pre-transaction (including browsing website, searching information, and etc.), mid-transaction (including decision making, and etc.) and post-transaction (including delivering, after-sale services, service recovery, and etc.). The purpose is to study how customers perceive the service quality and the pivotal elements in each stage and then to get theoretical model of customer perceived service quality based on the websites built by corporations themselves. This thesis consists of five parts. PartⅠis an introduction which defines the research background, research value, purpose and the basic frame of the thesis. It points out the innovations and difficulties of this thesis and demonstrates the adopted methods in order to give a general description of the subject. PartⅡis a literature review. It firstly reviews the background and the current situation of enterprise websites as well as defines and describes the research object. It then points out the necessity of researching and reviews the literatures of theories of traditional service quality and electronic service quality. PartⅢis a comparison between the traditional service and the electronic service in Internet environment, by which to find out the differences in characteristics, consuming processes and nodes. PartⅣis to establish a model of customer perceived quality based on websites built by corporations themselves and then to describe the model in detail. Part V deals with the conclusion which summarizes the model of customer perceived quality based on websites built by corporations themselves. It gives the application suggestions and points out the limitations of the thesis from theoretical and empirical aspects as well as future research.This thesis is aiming at defining the focuses of customer perceived service quality in each transaction stage by constructing the model of customer perceived quality based on websites built by corporations themselves. This will help corporations to judge the service quality in each stage and to make clear the issues that need to be improved. It also supports the decision making in meliorating the service quality of enterprise websites.

Related Dissertations

  1. Research on Magnetic Field Sensor Based on GMI Effect and Geomagnetic Matching Algorithm,P318
  2. EDM Electrode Wear Mechanism and Control Research,TG661
  3. Experimental Study on Pyrolysis and Combustion Characteristics of Paint and Tar Based Single Hazardous Wastes,X705
  4. Powered Activited Carbon-UF for Treating Micro-polluted Surface Water,X703
  5. Design and Research on Stabilization Loop of Gyro Stabilized Pod Control System,V241.5
  6. Satellite Attitude Control Methods Using Only Magnetorquers,V448.222
  7. Investigation of Turbine S2 Stream Surface Direct Problem Aerodynamic Optimization Design,V235.11
  8. Temperature Drift Modeling and Compensation of Fiber-Optic Gyroscopes,V241.5
  9. Research on Models and Simulation of Electromagnetic Railgun Exterior Trajectory,TJ399
  10. The Technological Parameter Analysis and Influencing Factor Research on RUV4 Automobile Ignition Coils,U463.64
  11. The Study of Control Algorithm for Automotive Power Window Based on Lin Bus,U463.6
  12. The Research of Residential Community Design of Vanke Model,TU984.12
  13. The Equivalent Circuit Model of Radial Vibration Mode Piezoelectric Transformer and Its Application,TM406
  14. Research on Compensation of Hysteresis in Piezoceramic Actuators,TM282
  15. The Design and Accomplishment of Simulition Platform for Voltage Clamp Experiment Based on Cell Electrophysiological Model,R318.0
  16. A Study of the Application of TBLT to English Teaching in Rural Middle School,H319
  17. Quantitative evaluation model based on information entropy of the classroom observation,G632.4
  18. High school politics,the new curriculum reform classroom teaching model to integrate exploration,G633.2
  19. Research and Implement of SDO Model in University Enroll System Based on SOA,G647
  20. Rate-distortion Optimization Based Rate Control,TN919.81
  21. The Maneuvering Target Tracking Research Based on VRPF,TN957.52

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
© 2012 www.DissertationTopic.Net  Mobile