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AKM Company Cars Interior Trim Marketing Competition Strategic Research

Author: MaoRongDa
Tutor: DuWeiYu
School: East China University of Science and Technology
Course: Business Administration
Keywords: Competition Strategy PVC Slush Material Passenger Cars Interior Trim
CLC: F426.471
Type: Master's thesis
Year: 2010
Downloads: 63
Quote: 0
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Abstract


With highly speed growth of Chinese economic and the resident income per capita, Chinese passenger cars marketing goes into soaring period. In 2009, China surpassed America to become the top1 vehicle sales country in the world. Many worldwide producers for passenger cars interior trim material get to more focus on the Chinese marketing and enter into Chinese marketing step by step, and therefore the competition in this area become more and more strong.It mainly deeply discusses the marketing competition strategy on Chinese passenger cars interior trim material marketing and illustrates by PVC slush material from AKM company in the paper. Fistly I explain the exact situation on Chinese passenger cars interior trim material marketing. Secondly I disclose the marketing position and industrial situation of PVC slush material from AKM Company. Thirdly I gave the accurate marketing competition strategy on PVC slush material from AKM Company based on the above marketing analysis. At last I provide the detailed action plan based on the marketing competition strategy accordingly to accomplish the problem faced with AKM Company.Illustrated by PVC slush material from AKM Company, I mainly present AKM Company how to resolve the problem for the survive and the expansion via providing the right marketing competition strategy and accurate proposal to suit for Chinese passenger cars interior trim material marketing fast changing in the paper. This will give the multinational companies for the interior trim material reference and benchmark. Especially for passenger cars interior material producers, it will provide them to the realistic meaning and the academic values.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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