Dissertation > Excellent graduate degree dissertation topics show

Car ads disclosure fidelity and purchase intention Relationship

Author: YangXinRan
Tutor: WangJianQiong
School: Southwest Jiaotong University
Course: Business management
Keywords: Corporate Social Responsibility Advertising Information Cognitive component Affective component Purchase intent
CLC: F407.471
Type: Master's thesis
Year: 2010
Downloads: 266
Quote: 0
Read: Download Dissertation

Abstract


Car is a large durable goods , with the goal of consumer purchasing decisions is a high involvement in the process , now unobstructed flow of information channels deepened this process , consumers can search for very little cost to purchase the required information. Meanwhile, vehicle safety is the eternal topic of concern to consumers , rising oil prices also contributed to the growing fuel pressure ; while car manufacturers often want to grab those concerned about the hot , increased marketing efforts , capture the hearts of consumers . In such a disclosure of marketing information firm , consumers comparative information gathering process, the true extent of marketing information for the final consumer purchase intention will produce a significant impact , it will lead to consumer values ??for manufacturers assume good faith under the Corporate Social Responsibility ( CSR) level of the association, which was interpreted as manufacturers of their commitments , thereby affecting consumer attitudes and ultimately affect their purchase intentions. Therefore, this article on the above considerations, the automobile industry as the background, explores the advertising and marketing of information disclosure , the consumer perception of corporate social responsibility (CSR) and the relationship between purchase intention and its mechanism . Obtained using the questionnaire survey and consumer perception of the level of CSR disclosure of information related to the indicators of car ads , and through logistic regression analysis of automobile emissions , fuel consumption per hundred kilometers , the braking distance of three indicators on the degree of influence consumer purchase intentions . The results show that the true rationality advertising on consumer perception of CSR has a positive impact on the level and composition through cognitive and affective components of intermediary influence purchasing decisions inconsistent with the expectations of the level of CSR awareness , advertising exaggerated degree are on the purchase of real intention has a reverse effect . This paper shows the specific consumer purchasing decisions and evaluation of a series of information-gathering process and the selection of a normal car manufacturers disclose the relevant product index to quantify differences in consumers' tolerance for each indicator , thus the auto companies for marketing activities play some guidance , research also has a certain operability and usability.

Related Dissertations

  1. Corporate Social Responsibility Perspective industrial harmony,D922.5
  2. The Influences of Executives’political Association on Corporate Social Responsibility,F272.92;F224
  3. The Analysis and Case Studies of the the Private Enterprise Social Value,F276.5
  4. The relationship between social responsibility and corporate performance of listed companies in China,F276.6
  5. Stakeholders Perspective Social Responsibility private coal companies,F426.21;F224.32
  6. Profoundly Analyzing the Factor of Fulfilling the Corporation Social Responsibility of Transnational Companies in China,F276.7
  7. Research on Chinese Listed Company Corporate Social Responsibility and Corporate Value,F276.6
  8. The mobile terminal based on CSR perspective of business intelligence systems,TP393.09
  9. Food Enterprise’s Corporate Social Responsibility Based on the Consumers’ Perspective,F426.82
  10. Discussion on Practice of Corporate Social Responsibility in Corporate Governance,F270
  11. Ethics Review of Corporate Charitable Donation in Our Country,F279.2;D632.9
  12. Labor relations aspects of corporate social responsibility gray relational evaluation,F249.26;F224
  13. SEM based labor relations aspects of evaluation of corporate social responsibility,F249.26;F224
  14. Ideological and political work and the implementation of corporate social responsibility,D64
  15. Discusses Corporate Social Responsibility English,D922.291.91
  16. The Construction of Multinational Corporation Social Liability System,D912.29
  17. Research on "Home Appliances to the Countryside" Policy for Farmers Purchase Intention to Buy the Products,F224
  18. The Research of Sustainability Reports of Industry-Leading Public Corporations in China,F270
  19. Operating Risks of Corporate Social Responsibility,F270
  20. Legal Thinking enterprises (companies ) Social Responsibility,F270
  21. A Study on Corporate Social Responsibility Interaction Mechanism in Industrial Clusters,F270

CLC: > Economic > Industrial economy > Industrial economic theory > Industrial sector economy > Metal processing and machinery industry > Transportation machinery industry > Car
© 2012 www.DissertationTopic.Net  Mobile