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The Research of Operation and Development Stradegy XX Bank’s Corporation Intermediary Business

Author: WangZuo
Tutor: FeiYiWen
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: core competences corporation intermediary business business model driving force product innovation risk management
CLC: F832.2
Type: Master's thesis
Year: 2010
Downloads: 379
Quote: 0
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Abstract


The current international economic and financial situation is showing ups and downs and the domestic economy has experienced unprecedented adjustment, so domestic and foreign banking competition is increasing. How to maintain its core competencies in the fierce competition has become the focus of development strategy for the banks. Single-reliance on traditional deposit and loan business has been unable to cope with the increasingly fierce market challenges, so the focus of banking business turns from the traditional deposit, lending business to intermediary business. Therefore, in order to seek survival and development, commercial banks are required to speed up the intermediary business development, which is an important measure to enhance the core competitiveness of banks.In this paper, XX bank is the research object and the research concludes that the development of intermediary business is the most effective strategy to enhance its core competitiveness. The public and business development as well as related operational data since its foundation in 2006 until the middle of 2009 were analyzed, and XX Bank business developments among the public status of the deficiencies were described. Also basing on the analysis of existing core business competitiveness, it is concluded that the development of intermediary business is a better proposal to enhance the core competitiveness.This paper begins by describing the selection of the background and purpose of research, research ideas and methods, and a brief description of the research framework for the entire paper.Secondly, the article discusses the relevant theory of core competitiveness and the elements and characteristics of commercial banks’core competitiveness. Through the introduction of the basic conditions XX Bank, its core competencies were analyzed for the development of intermediary business is to enhance the core competitiveness of XX Bank an important strategy. Based on the general theory including the basic concepts of business, classification and characteristics, the paper discussed in the intermediary business of commercial banks and at the same time, it described the efficient role that the development of intermediary business takes to enhance the core competitiveness of the bank.Then, through the analysis of the XX bank’s business model, business organizational structure, management mode, charging mode, accounting mode and incentive mechanisms, the paper put forward the role of intermediary business in the development of XX Bank, the problems of existing mechanisms and proposed writer’s improve vision.Finally, through the analysis of existing core competencies, the paper put forward that a moderate adjustment of the company business strategy, continuous promotion of the products as the core of the marketing model, strengthening compliance management, a sound risk management system are effective means to enhance the core competitiveness of XX Bank’s intermediary business.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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