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Hebei Province, unique folk art is a valuable cultural resources, they are diverse category, long tradition, superb, rich implication, with incalculable political, economic, cultural, social and artistic value. However, Hebei Province, folk art, although the rich heritage, hidden a huge resource value, product innovation has also been strengthened in recent years, the market will continue to expand, but due to the wrong way of marketing and mode of transmission, the lack of effective integration of resources, not formed in the country influential cultural industry brand, the value of resources failed to achieve optimization, maximization, which is not conducive to Hebei Province to build cultural province goals. Emerging with the development of the Internet, forums, blog, SNS, microblogging and other emerging network mode of transmission, the spread of Web2.0 concept art network communication to create a more creative imagination, while the network will also art with to greater \In the Internet age, brand and culture spread through the Internet has brought opportunities for the value of the development of Hebei folk art. At present, Hebei folk art network spread has unique advantages in resources and a favorable policy environment, initially with the funds, personnel, technology and other supporting conditions. Hebei folk art network communication is to break the bottleneck of their own development, to meet consumer demand, expanding needs of industry influence, its significance not only conducive to the survival and innovation and development of Hebei folk art, but also help to build Hebei cultural brand and the development of Hebei cultural industries, is conducive to the spread of outstanding cultural and artistic and cultural resources protection. The website building primary Hebei folk art website construction, promotion channels, user experience, web-based survey and analysis of the dissemination of results, Hebei folk art network communication exists, poor dissemination of results; lack of integration of resources, cultural characteristics is not clear; a single mode of transmission, lack of creativity and interaction problems and deficiencies. In this regard, the specific measures of network communication, we must adhere to the following three points: First, the integration of cultural resources, to strengthen the construction and promotion of the website; prominent Hebei characteristics, promote the art brand creative marketing;, innovation network products, promote resource construction of digital information. We have to recognize the network communication is not a \Finally, practical to build Hebei characteristics of the network interactive multimedia magazine, from this creative cultural products \perfect to prove the feasibility of the strategy, a new way of thinking crack Hebei folk art marketing problems.
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