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The economic crisis under the real estate brand marketing strategy

Author: SunLiMeng
Tutor: CuiDeQun
School: Heilongjiang University
Course: Communication
Keywords: Financial crisis
CLC: F293.3
Type: Master's thesis
Year: 2010
Downloads: 158
Quote: 3
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Abstract


This paper begins with 2008 years of global financial crisis for the time background, the analysis under the influence of the Chinese real estate industry development, in view of the real estate market 2008-2009 short winter period, combined with the real estate enterprise all kinds of measures, and points out that the real estate market competition has already entered the brand competition stage. In this paper the economic crisis after the period of the real estate market conditions, with the brand communication theory as a guide, combined with successful real estate brand shaping case, through to the domestic real estate brand marketing present situation and the analysis of the problems, and emphasizes the real estate market the brand standard urgency, analyzes in the real estate market only in the brand competition to reshuffle, optimize industrial structure, to get steady development. Summarizes the real estate enterprise model real estate brand of several effective ways, respectively from the enterprise culture, marketing means, media, so as to elaborate, with dynamic business model summed up the real estate enterprises in brand building to be solved urgently in the problems and countermeasures, so as to the real estate enterprise lost pointed out the direction.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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