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Study on Dynamic System Model of Green Consumption

Author: CuiWenZuo
Tutor: GuoZuo
School: Tianjin University
Course: Technology Economics and Management
Keywords: Green consumption Consumer behavior Dynamic mechanism model Structural equation modeling
CLC: F113;F205
Type: Master's thesis
Year: 2010
Downloads: 352
Quote: 0
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Abstract


With the deepening understanding of environmental issues, sustainable development has become the strategic objectives of the economic development of countries. Conform to the shares the green trend, the emergence of a new consumer mode - green consumption patterns. With the green consumption publicity at home and abroad, people's consumption concept has undergone great changes, but overall, the implementation of green consumption in China there are still many obstacles. Therefore, how to promote green consumption patterns has become an important topic. In this paper, consumer research subjects. First built based on the theoretical basis of the the green consumption dynamic mechanism model. The model from two aspects of the dynamic mechanism of endogenous and exogenous dynamic mechanism, this article explains the effects of each factor, and set the model assumptions. In order to verify these assumptions, we use a sample survey of empirical research. Actual research large number of people, 332 samples, and sample data for a variety of statistical analysis. First, the use of factor analysis to extract the eight most significant impact factor; Second, the 8 factors and demographic variable common as the independent variable, green consumer behavior do regression analysis, regression results show that demographic variables did not related to the green consumer behavior , a causal relationship between the eight factors and green consumer behavior; once again, in order to explore in depth the mechanism of action of the green consumer behavior, on the use of structural equation modeling the path of the specific role of each factor, and calculate the various factors on green consumption the degree of influence of the behavior; Finally, the use of cluster analysis of the sample populations were divided into four categories, namely dark green consumers, Green Consumer, light green consumers and non-green consumers. The results of this study showed that green consumers tend to have a strong environmental awareness as well as the effect of perception, they believe their own green consumer behavior to improve the environment, conducive to good health. In addition, green consumers like to try new things, the pursuit of consumer trends, to others influential opinion leaders and was accepted by others. Price-sensitive, but very rational in the consumption process. Moreover, the current majority of our consumers' environmental awareness, and nearly half of consumers actively incorporate environmental awareness into green consumer behavior. In order to further promote green consumption, comprehensive consumer, business, government and the third sector on common efforts.

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CLC: > Economic > Economic planning and management > Management of National Economy > Management of resources,environment and ecology
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