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The Mass Media and Presidential Elections in American Politics

Author: QinYaQin
Tutor: GaoBingXiong
School: Central China Normal University
Course: Chinese and foreign political system
Keywords: Mass Media Presidential election Dissemination of political science Agenda setting
CLC: G219.712
Type: Master's thesis
Year: 2008
Downloads: 654
Quote: 3
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Abstract


There is no doubt that the mass media has been full penetration of the contemporary American political life , the media in the presidential election plays a pivotal role . The presidential candidates need to market themselves through the mass media and the mass media is to attract readers, viewers or listeners hope that through this event in the presidential election , in order to gain greater economic benefits . In summary , this paper includes four parts . The first chapter is an introduction part . The introduction briefly An analysis of the this article Topics origin , significance of research, and combing the literature on this topic , defines the meaning of the necessary concepts involved , further clarifies this study based on The main methods and chapter structure . The second chapter is the mass of the United States media content combing summarizes the history and current situation of the mass media , the characteristics of the mass media , mass media rights in the American political system and its limitations . These interactive analysis of mass media and presidential elections later will be conducted was foreshadowing. The third chapter of the main content is the impact of mass media on the presidential election , presidential election under the Constitution of the United States , and then analyzed the presidential election of the mass media in the eyes of the mass media the manner in which the presidential election coverage . In order to cater to the mass media , the presidential candidate to take the appropriate strategy . Reported by the news media and presidential candidates to take the ultimate purpose of the media strategy in order to win voters , these voters also had a major impact . The involvement of the mass media of the entire electoral system in the United States also had a significant impact . The fourth chapter of the main contents of the mass media involved in the presidential election . The mass media and the presidential election is interactive , and the mass media to influence the presidential election process itself has also been developed .

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