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Jiangsu and Zhejiang Region Silk Garment Market Analysis and Design

Author: ShenYanHua
Tutor: ChenFei
School: Nanjing Arts Institute
Course: Art of Design
Keywords: Silk Garment Consumer market Design Research
CLC: J523.5
Type: Master's thesis
Year: 2008
Downloads: 347
Quote: 3
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China is the hometown of silk , silk culture has five thousand years of exquisite silk feat . Jiangsu and Zhejiang region is the distribution center for Chinese silk , Chinese silk raw materials 80 % , and its development has a pivotal role in changing the status quo of Chinese silk clothing . The topic from the start the silk clothing causes of the development of the Jiangsu and Zhejiang provinces , combined with field trips to expand the analysis of the silk clothing market situation in Jiangsu and Zhejiang provinces . Dissect some unfavorable factors affecting silk costume design weaknesses in a number of different angles from the market demand , aesthetic trends while focusing on looking for silk garments gap with other regions . Viable mode of operation is summarized in comparison , an innovative design concept , to improve silk clothing design level , to better explore the market , participate in market competition , and international standards , and comprehensively promote the process of internationalization of Jiangsu and Zhejiang provinces silk clothing design level .

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Weaving, dyeing, clothing,embroidery, arts and crafts > Clothing
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