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Perceived Price Fairness Based on the Attribution Theory and the Influence to Customer Sastisfication and Loyalty

Author: DingNing
Tutor: JiaJianMin
School: Southwest Jiaotong University
Course: Business management
Keywords: Negative emotions Price perception of fair Attribution Theory Customer Satisfaction Customer Loyalty
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 552
Quote: 4
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