|
The market competition is day by day intense, the same profession product brand are more and more many, the product renewal cycle day by day is also short, but consumer when expense, has filled the rationality, has high knowledgeable, not only attention product function, quality, brand, but also can compare goods, carries on, the crosswise comparison vertical to the price, enables the disbursement effectiveness to achieve the maximization. This has enlarged in imperceptibly the market the product competition, but competes the performance more and more to be also direct, more single classification tables the price reduces now, the present hears the product to do promotion, immediately can let the human associate the huge reduction!In fact, in China, "yields profit the sale", "the reduction promotion", "spits blood the big markdown sale" This kind the phrase which more and more many shouts from the factory business family members, the common people familiar-sounding have been able detailed. In particular in holiday period, the factory business’s price war is hits like a raging fire, lively exceptionally. Now, the price war to Our country Enterprise commonly seen, was thought generally is expands the produce market share, a magic weapon which wins in the market competition. If in the color television "the CHANGHONG", in the air conditioning "THE AOKESHI", in the microwave oven "THE GELANSHI", all is known as "the price butcher" in the profession the name, through the bloody low price competition, has obtained the success in the profession. But the product has the cost, but the low cost has the limit throughout, not impossible unlimited to get down lowly.This article as to the Beijing Power supply Science and technology Limited liability company DUM series correspondence power source product is an example, elaborated the enterprise to have to obtain the considerable development, in sped up the product innovation in the situation, not only had to strengthen the purchase, the production, the sale, the finance, the transportation, the warehousing and the daily business management, reduced the unit product effectively the cost, but also had to use this enterprise fully the superiority and the characteristic, carried on the personalized marketing, through this company product in market competition operation strategy, in view of different aspect and so on brand, life cycle, competition pattern, marketing channel, promotion, price ratio, price difference differences, joined own enterprise the characteristic, carried on to the price has pointed Superiority localization, but will not need to pursue constantly in the price war near future behavior; The setting up brand image, provides methods and so on characteristic service as well as superiority technology strengthens the product characteristic, lets the consumer feel its payment the expense although possibly is higher than the similar product, but still was resourcess are well used, even the ultra valve, such enterprise also had the reasonable profit space, may further strengthen in the product quality, the new technical development and the additional service aspect investment, thus the realization enterprise grows positive cycle, Is more advantageous to enterprise’s long-term healthy development.
|