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Along with China's accession to the WTO , China's tobacco industry by the strong impact of foreign tobacco giants , as well as the FCTC \challenge , reduction efficiency has become the development trend of the tobacco industry . For professional engaged in the sale of cigarette tobacco business enterprises , is facing unprecedented opportunities and challenges , traditional marketing models and methods , has been unable to meet the requirements of the development of the cigarette market demand . Thus , from the point of view of the cigarette consumption , cigarette consumer behavior research, the cigarette consumer behavior law to develop science cigarette marketing strategy for promoting the sustainable and stable development of the cigarette sales enterprise , has a very important practical significance and theoretical significance. In this paper, the theory of consumer psychology and behavior , as the main research object to Xishuangbanna , Yunnan Tobacco Company Branch , the Xishuangbanna, Second City County cigarette sales market survey and in - depth interviews , as well as the company nearly three years sales data collection, collation and analysis of a large number of first-hand information on the Xishuangbanna cigarette consumer behavior data and information . On this basis , starting from the supply and demand characteristics of the cigarette market in Xishuangbanna , the use of descriptive statistics , correlation analysis , cross-analysis , cluster analysis , logistic regression and statistical methods to analyze the factors affecting the behavior of cigarette consumption , including personal statistical features , purchase , brand and other factors , and explores the the cigarette consumer psychology and behavior , and consumer characteristics do influence brand choice . Pursuant to summarize the problems and shortcomings of Xishuangbanna cigarette business , from the product , price, place , promotion four aspects , the company should be under the guiding principle of unity in the economic and social benefits , efforts build a harmonious customer relationships , consumer satisfaction for the purpose of providing personalized , fine service , around the cigarette brand core values ??, the implementation of effective product positioning , services , promotions and other marketing strategies . I hope this study can play a sustainable and stable development of the company's reference .
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