|
Pu'er tea produced in Yunnan , China 's tea industry , the only comparable with the wine that gets better the quality characteristics of varieties of tea . The rich Pu'er tea original ecological content and health benefits significantly changing tastes , intriguing, modern people who pay attention to health care , tea is a healthy and charming tea , tea has more depth development potential . The ups and downs in recent years , the development of tea at the reasons is thought-provoking . A variety of reasons Pu'er tea is cast a shadow over the multi-layered veil of mystery , the public is difficult to understand , the tea brand is difficult to establish . Management of government departments and the lack of scientific guidance , and a wealth of experience , difficult to implement effective management of this industry . In this case , the the tea marketing strategy , to government departments to provide some idea of ??again Teahouse case study , for Pu'er tea enterprises to provide reference , has a more practical application value . In this paper, tea marketing as a research object , using a combination of theory and case studies , systems thinking , gap analysis , and mathematical statistics method , as a research tool . Use of the theory of chain operations , supply chain management , customer relationship management , e-commerce theory of Pu'er tea marketing analysis and discussion focus from Pu'er tea industry status profiling , the main problems of Pu'er tea marketing , tea marketing case analysis , we try to put forward a more reasonable Pu'er tea marketing strategy . Summed up the the Pu'er Tea future development trend , and ultimately , distributors , manufacturers , and government administration put forward suggestions and countermeasures , the effect of forward play , Yunnan Pu'er tea industry some inspiration .
|