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Chinese Clothing Brand Packaging Design Techniques and Status Analyse

Author: ZhangShuangShuang
Tutor: HuangXiaoWu
School: Hunan Normal University
Course: Art of Design
Keywords: Clothing packaging Packaging Design Brands
CLC: F426.86
Type: Master's thesis
Year: 2010
Downloads: 194
Quote: 0
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Abstract


30 years of reform and opening up China 's economic development by leaps and bounds , people's living standards improved rapidly , from the initial food and clothing material needs to gradually shift the higher spiritual demand . During concomitant changes in technology have also been developed in various industries , the apparel industry from the wholesale market to the brand store business , the future will be a life experience apparel market -style stores. Market in the form of changes in brand promotion, consumer demands diversity , diversification of product packaging , eco-conscious apparel strengthened so he gave us the new issues raised packaging design and design ideas . As a new era of clothing packaging designers understand the apparel market development trend in the premise , to be given a new design concept clothing packaging , it is necessary to understand the community , understand the business, understand the products , understand the consumer to understand the commodity structure and so on, clothes designed to make accurate packaging design orientation . Thesis, clothing packaging design for the study, a clear human , social, economic , natural all-round development of the guiding ideology thesis . In this guiding ideology, combined with the specific characteristics of packaging design , packaging garments made ??basic design principles and specific performance ; as a starting point , start the macro level, summed up the basic characteristics of apparel packaging design ; Then , combined with consumer characteristics , package structure , environmental protection and other aspects of the analysis , and then from the respective micro level summarizes the design characteristics of the individual elements , and interspersed with examples of image analysis verified ; Finally , the future trend of clothing packing a brief description . Through the course of the study garment packaging design , packaging found in modern clothing design devoted very few books . Therefore, the system design is the introduction of clothing packaging foothold in this thesis , through the analysis and try to use clothing as a commodity product packaging value while enhancing its brand image and deliver the brand culture, so sturdy clothing brand 's position in the market . To enrich the current economic development caused by the brand benefits , consumption structure and consumption issues such as psychological and social resources as a starting point for the apparel packaging design to provide practical guidance theoretical basis .

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